Bounce TV
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| Type | Digital broadcast television network |
|---|---|
| Branding | Bounce TV |
| Country | United States |
| Availability | National (not available in all markets) |
| Slogan | "TV Our Way" |
| Key people | Andrew Young (co-founder) Martin Luther King III (co-founder) Ryan Glover (EVP) Jonathan Katz (EVP) |
| Established | April 4, 2011 |
| Launch date | September 26, 2011 |
| Official website | www.bouncetv.com |
Bounce TV is a United States television network airing on digital terrestrial television stations. Promoted as "the first 24/7 digital multicast broadcast network created exclusively for African Americans," Bounce TV launched on September 26, 2011[1] and features programming geared toward blacks and African Americans in the 25-54 age range.
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Programming [edit]
Bounce TV (its name signifies a network that is "going somewhere with energy")[2] features programming geared toward an African American audience older than the age group primarily targeted by the Viacom-owned cable network BET.[1] Bounce's programming includes content gained via acquisition and licensing agreements with such sources as NBCUniversal, Sony Pictures Television, Codeblack Entertainment, and Image Entertainment.
Though Bounce TV's schedule does include a mix of movies and reruns of past TV series, the network does include original content, which began with broadcasts of football and basketball games from the Central Intercollegiate Athletic Association (a league that includes several historically black colleges and universities) that are produced by Urban Sports Entertainment Group[3] (the first such broadcast being a Bowie State/Virginia Union football game on September 28, 2011).[1] Originally-produced inspirational programming, music programming, documentaries, and specials would be added in 2012, beginning with the broadcast TV premiere of the documentary Dr. Martin Luther King, Jr.: A Historical Perspective on January 16, 2012, the Martin Luther King Day holiday.[4] Bounce TV added original weekly series on June 18, 2012, with two series premiering on that night, the situation comedy Family Time and the stand-up comedy series Uptown Comic.[5]
Operations [edit]
Bounce TV was founded on April 4, 2011 and is majority owned-and-operated by African Americans.[6] The founding group and initial ownership team includes former Atlanta mayor and United Nations Ambassador Andrew Young, Martin Luther King III, and Andrew "Bo" Young III; the group also includes Rob Hardy and Will Packer, the co-founders of Rainforest Films, a top African-American production company.[3][7] Bounce TV is headquartered in Atlanta, Georgia.
Bounce TV began broadcasts on September 26, 2011 at 12:00 pm Eastern/11:00 am Central with a showing of the 1978 musical film, The Wiz, which starred Diana Ross and Michael Jackson.[8] Other first-day programming included showings of the movies A Raisin in the Sun and Do the Right Thing.[1]
Key Executives [edit]
- Andrew Young, co-founder
- Martin Luther King III, co-founder
- Ryan Glover, executive vice-president
- Jonathan Katz, executive vice-president
- Rob Hardy, chief content officer
- Will Packer, chief strategy and marketing officer
Affiliates [edit]
Before its launch, Bounce TV lined up national distribution through digital subchannels of television stations throughout the United States. The network launched with clearance rate of, at minimum, 32% of overall U.S. television households, thanks in part to carriage agreements with Raycom Media, LIN TV Corporation, and Nexstar Broadcasting Group.[9][10][11] In November 2011, Bounce TV would reach a significant deal with Fox Television Stations Group, who will give the network subchannel clearance on its MyNetworkTV stations in New York and Los Angeles and perhaps other stations in the Fox stable.[12] The Fox deal (that company's first multicasting arrangement) will put Bounce TV over its earlier stated goal of reaching at least 50% of overall U.S. television households.[2][12]
On March 14,2013 Bounce TV Now On-the-Air in Seven Univision Markets: San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa.[13]
As of August 2012, Bounce TV was reaching over 76% of African-American and 55% of overall U.S. television households.
See also [edit]
References [edit]
- ^ a b c d "Black-Oriented Bounce TV Begins, Betting on Classic Movies," from The Wrap, 9/25/2011
- ^ a b Bounce Set To Jump Into the Multicast Game, TV News Check, May 10, 2011
- ^ a b Bounce TV to launch this fall, RBR.com, April 5, 2011
- ^ "Bounce TV Airing Martin Luther King Documentary," from TVNewsCheck, 1/11/2012
- ^ "Bounce TV To Premiere First Two Original Series," from TVNewsCheck, 6/14/2012
- ^ Bounce TV for Black America, Black Voices, April 4, 2011
- ^ First-Ever 24/7 Broadcast Television Network Created Exclusively for African Americans to Launch This Fall: Bounce TV to Feature Movies, Sports, Specials, Series, Inspirational Faith-Based Programming and More, BounceTV.com, April 4, 2011
- ^ Lafayette, Jon (August 24, 2011). "EXCLUSIVE: 'The Wiz' Will Lead Off Bounce TV Programming". Broadcasting & Cable. Retrieved September 5, 2011.
- ^ Raycom helps African-American network Bounce onto the scene, RBR.com May 5, 2011
- ^ LIN Deal Means More Markets for Bounce TV, TV News Check, May 23, 2011
- ^ Bounce Gets Boost From Nexstar Stations, Broadcasting & Cable, June 6, 2011
- ^ a b "Bounce TV Lands on Fox MNT in NYC, LA," from TVNewsCheck, 11/3/2011
- ^ http://www.thefutoncritic.com/news/2013/03/14/bounce-tv-now-on-the-air-in-seven-univision-markets-san-francisco-boston-miami-denver-sacramento-raleigh-and-tampa-187005/20130314bouncetv01/#9usEx4EMzH8ddklj.99
