Bounce TV

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Bounce TV
Type Digital broadcast television network
Branding Bounce TV
Country United States
Availability Nationwide via OTA digital television
(covering 73% of the U.S.)[1]
Slogan TV Our Way
Owner Bounce Media LLC
Key people
Andrew Young (co-founder)
Martin Luther King III (co-founder)
Ryan Glover (president)
Jonathan Katz (chief operating officer)
Established April 4, 2011 (2011-04-04)
Launch date
September 26, 2011 (2011-09-26)
Official website
www.bouncetv.com

Bounce TV is a United States television network airing on digital terrestrial television stations. Promoted as "the first 24/7 digital multicast broadcast network created exclusively for African Americans," Bounce TV launched on September 26, 2011[2] and features programming geared toward blacks and African Americans in the 25-54 age range.

As of December 2014, Bounce TV was reaching 90% of African-American and 73% of overall U.S. television households.[1]

History[edit]

Bounce TV was founded on April 4, 2011 and is majority owned-and-operated by African Americans. The founding group and initial ownership team includes former Atlanta mayor and United Nations Ambassador Andrew Young, Martin Luther King III, and Andrew "Bo" Young III; the group also includes Rob Hardy and Will Packer, the co-founders of Rainforest Films, a top African-American production company.

Before its launch, Bounce TV lined up national distribution through digital subchannels of television stations throughout the United States. The network launched with clearance rate of, at minimum, 32% of overall U.S. television households, thanks in part to carriage agreements with Raycom Media, LIN TV Corporation, and Nexstar Broadcasting Group.[3][4]

Bounce TV began broadcasts on September 26, 2011 at 12:00 pm Eastern/11:00 am Central with a showing of the 1978 musical film, The Wiz, which starred Diana Ross and Michael Jackson, and continues to be a staple movie on Bounce.[5] Other first-day programming included showings of the movies A Raisin in the Sun and Do the Right Thing.[2]

In November 2011, Bounce TV would reach a significant deal with Fox Television Stations Group, who will give the network subchannel clearance on its MyNetworkTV stations in New York and Los Angeles and perhaps other stations in the Fox stable.[6] The Fox deal (that company's first multicasting arrangement) will put Bounce TV over its earlier stated goal of reaching at least 50% of overall U.S. television households.[7][6]

In December 2012, Univision Television Group agreed to a Bounce carriage deal for seven of its stations.[8]

In March 2014, Bounce and Univision extended their affiliation agreement for multiple years and increasing the number of stations affiliating from 6 to 12 markets in 2015. The move will replace Fox-owned stations in those five markets: New York, Los Angeles, Dallas, Orlando and Phoenix.[9]

Programming[edit]

Bounce TV (its name signifies a network that is "going somewhere with energy")[7] features programming geared toward an African American audience older than the age group primarily targeted by the Viacom-owned cable network BET.[2]

Though Bounce TV's schedule does include a mix of movies and reruns of past TV series, the network does include original content, which began with broadcasts of football and basketball games from the Central Intercollegiate Athletic Association (a league that includes several historically black colleges and universities) that are produced by Urban Sports Entertainment Group (the first such broadcast being a Bowie State/Virginia Union football game on September 28, 2011).[2] Bounce's HBCU programming expanded in 2013 to include games from the Southern Intercollegiate Athletic Conference; however, sports programming on the network ceased prior to the 2014 season (with some HBCU football telecasts moving to Aspire).

Originally-produced inspirational programming, music programming, documentaries, and specials were added in 2012, beginning with the broadcast TV premiere of the documentary Dr. Martin Luther King, Jr.: A Historical Perspective on January 16, 2012, the Martin Luther King Day holiday.[10] Bounce TV added original weekly series on June 18, 2012, with two series premiering on that night, the situation comedy Family Time and the stand-up comedy series Uptown Comic.[11]

The network encourages affiliates to place local news programming on their Bounce subchannel preempting network programming, as that might draw additional viewers to that subchannel and serve the local market. Affiliates also broadcast local public affairs programs, political specials, and college football and basketball games played by predominantly black schools.[12]

See also[edit]

References[edit]

  1. ^ a b Lafayette, Jon (16 December 2014). "Bounce TV Acquires First Four Off-Net Series". BroadcastingCable.com. Retrieved 27 December 2014. Bounce TV is available in 73% of the U.S. and 90% of African American homes. 
  2. ^ a b c d Molloy, Tim (September 25, 2011). "Black-Oriented Bounce TV Begins, Betting on Classic Movies". The Wrap. Retrieved September 30, 2014. 
  3. ^ Miller, Mark (May 23, 2011). "LIN Deal Means More Markets for Bounce TV". TV News Check. Retrieved September 30, 2014. 
  4. ^ Lafayette, Jon (June 6, 2011). "Bounce Gets Boost From Nexstar Stations". Broadcasting & Cable. Retrieved September 30, 2014. 
  5. ^ Lafayette, Jon (August 24, 2011). "EXCLUSIVE: 'The Wiz' Will Lead Off Bounce TV Programming". Broadcasting & Cable. Retrieved September 5, 2011. 
  6. ^ a b "Bounce TV Lands on Fox MNT in NYC, LA". TV News Check. November 3, 2011. Retrieved September 30, 2014. 
  7. ^ a b Jessell, Harry (May 10, 2011). "Bounce Set To Jump Into the Multicast Game". TV News Check. Retrieved September 30, 2014. 
  8. ^ Goldsmith, Jill (December 10, 2012). "Univision pacts with BounceTV". Variety. Retrieved March 4, 2014. 
  9. ^ Lafayette, Jon (March 4, 2014). "Exclusive: Bounce TV Extends Univision Deal". Broadcasting & Cable. Retrieved March 4, 2014. 
  10. ^ "Bounce TV Airing Martin Luther King Documentary". TV News Check. January 11, 2012. 
  11. ^ "Bounce TV To Premiere First Two Original Series". TV News Check. June 14, 2012. 
  12. ^ Marszalek, Diana (July 23, 2013). "News Finds A New Home Among Diginets". TV News Check. Retrieved August 16, 2014. 

External links[edit]