Bounty (chocolate bar)
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Bounty is a chocolate bar manufactured by Mars, Incorporated and sold internationally.
It has a coconut filling covered with milk chocolate (sold in a blue wrapper) or dark chocolate (sold in a red wrapper) and is one of the few chocolates to come wrapped in two individual halves. Since 2006, a Cherry flavoured version has also been available in Australia. This was originally a Limited Edition flavour, but then became officially available permanently. In Europe, a limited edition mango flavour was available in 2004-05.
Its television advertising has tended to feature tropical beaches with coconut palms.
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[edit] Distribution
Bounty bars are widely available in Canada, Europe and most airport duty-free shops.
Although Mars is an American company, Bounty bars are only available in limited locations within the USA. New York City's newsstands, delis, and some grocery stores often carry Bounty bars. Cost Plus Inc's World Market stores often carry Bounty bars. They are also available for purchase online through various outlets. In Chicago, Illinois almost every store on Devon Avenue and most ethnic Arab stores in the vicinity of Lawrence and Kedzie usually carry Bounty.
[edit] Suitability for vegetarians
As of 2007, all Bounty bars in Europe are no longer vegetarian.[1] This may or may not be the case outside Europe also. The Vegetarian Society is trying to persuade Mars to change all their products to become vegetarian after the vast majority were reverted back due to public outcry in 2007. The whey in Twix, Celebrations, Bounty and Milky Way bar are still made from animal rennet.
[edit] Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".[2][3]
[edit] References
- ^ Mars Vegetarian Labelling FAQs
- ^ Court of First Instance (8 July 2009) (PDF). No 60/09 : Judgment of the Court of First Instance in Case T-28/08 : Mars Inc. v OHIM. Press release. http://curia.europa.eu/jcms/upload/docs/application/pdf/2009-07/cp090060en.pdf. Retrieved on 2009-07-09.
- ^ Press Association (9 July 2009). "It's the taste of paradise, but for Europe it's just a bar". The Irish Times. http://www.irishtimes.com/newspaper/world/2009/0709/1224250317982.html. Retrieved on 2009-07-09.
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