Bounty (chocolate bar)
Since 2006, a cherry flavored version has also been available in Australia. This was initially a limited edition flavor, but remains available as of 2013. In Europe, a limited edition mango flavor was available in 2004-05 and in Russia and Ukraine in 2010.
Although Bounty is not marketed in the United States (where a similar product, Mounds, is marketed by Hershey's), it can be found at World Market and in the international sections of many supermarkets there.
Its television advertising has tended to feature tropical beaches with coconut palms.
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
|Wikimedia Commons has media related to Bounty (chocolate bar).|
- "No 60/09 : Judgment of the Court of First Instance in Case T-28/08 : Mars Inc. v OHIM" (PDF) (Press release). Court of First Instance. 8 July 2009. Retrieved 2009-07-09.
- Press Association (9 July 2009). "It's the taste of paradise, but for Europe it's just a bar". The Irish Times. Retrieved 2009-07-09.