Bounty (chocolate bar)
Bounty is a chocolate bar manufactured by Mars Incorporated and sold internationally. It is not marketed in the United States (with the exception of World Market and international sections of many supermarkets), where a similar product, Mounds, is marketed by Hershey's. Bounty was introduced in 1951 (UK/Canada).
It has a coconut filling enrobed with milk chocolate (sold in a blue wrapper) or dark chocolate (sold in a red wrapper) and is one of the few chocolates to come wrapped in two individual halves. Since 2006, a cherry flavoured version has also been available in Australia. This was originally a limited edition flavor, but then became officially available (Now discontinued). In Europe, a limited edition mango flavour was available in 2004-05 and now (2010) is in Russia and Ukraine.
Its television advertising has tended to feature tropical beaches with coconut palms.
[edit] Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".[1][2]
[edit] References
- ^ "No 60/09 : Judgment of the Court of First Instance in Case T-28/08 : Mars Inc. v OHIM" (PDF) (Press release). Court of First Instance. 8 July 2009. http://curia.europa.eu/jcms/upload/docs/application/pdf/2009-07/cp090060en.pdf. Retrieved 2009-07-09.
- ^ Press Association (9 July 2009). "It's the taste of paradise, but for Europe it's just a bar". The Irish Times. http://www.irishtimes.com/newspaper/world/2009/0709/1224250317982.html. Retrieved 2009-07-09.
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