Bounty (chocolate bar)

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A Bounty bar
A Bounty split

Bounty is a chocolate bar manufactured by Mars, Incorporated and sold internationally. It was introduced in 1951 in the United Kingdom and Canada, initially only with a milk chocolate coating.

Bounty has a coconut filling enrobed with milk chocolate (which is sold in a blue wrapper) or dark chocolate (which is sold in a red wrapper) and is sold as two pieces wrapped in same package.

Since 2006, a cherry flavored version has also been available in Australia. This was initially a limited edition flavor, but remains available as of 2013. In Europe, a limited edition mango flavor was available in 2004-05 and in Russia and Ukraine in 2010.

Although Bounty is not marketed in the United States (where a similar product, Mounds, is marketed by Hershey's), it can be found at World Market and in the international sections of many supermarkets there.

Its television advertising has tended to feature tropical beaches with coconut palms. Saona Island, in the Dominican Republic, has been used for some of these advertisements.

Shape[edit]

In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".[1][2]

Culinary usage[edit]

In her book and television series Nigella Bites, Nigella Lawson includes a recipe for a deep-fried Bounty bar.[3]

Use as an ethnic slur[edit]

In the UK, "Bounty bar" is a derogatory term for a racially-black person who is considered to be behaving like a white person; i.e. black on the outside, white on the inside. It is similar to the US insult of Oreo.[4]

See also[edit]

References[edit]