On November 23, 1989, the Philadelphia Eagles defeated the Dallas Cowboys 27–0. Following the game, which was broadcast on CBS, Cowboys head coach Jimmy Johnson alleged that Eagles head coach Buddy Ryan had taken out a bounty on two of the former's players, kicker Luis Zendejas and quarterback Troy Aikman:
I have absolutely no respect for the way they played the game, I would have said something to Buddy, but he wouldn't stand on the field long enough. He put his big, fat rear end into the dressing room.
Ryan denied the bounty accusation, saying that film of the game "show that Small had no intention of hurting Zendejas." The Philadelphia coach asserted it would have been in the Eagles' best interests to keep Zendejas in the game because he was in a slump. Ryan also joked about Johnson's accusations:
I resent that. I've been on a diet, I lost a couple of pounds, and I thought I was looking good.
When the Cowboys and Eagles met on Thanksgiving 25 years later, on November 27, 2014, Johnson joked that Ryan put up the bounty offer to keep his players interested since the Cowboys, who ultimately went 1-15, were so bad that year.
Zendejas claimed that while he was with the Eagles, another player had received $100 for each of two hits on a punter and kicker. This set of events set the stage for the scheduled rematch two weeks later in Philadelphia, dubbed "Bounty Bowl II."
The second game in the series took place on December 10, 1989, with NFL commissioner Paul Tagliabue in attendance. The game was anticipated as a media event. CBS Sports did a pre-game opening touting the contest as "Bounty Bowl II," complete with wanted posters, the involved players' pictures, and bounty amounts.
During the game, Eagles' fans threw snowballs, ice, and beer onto the field. Several game participants were targeted, including back judge Al Jury and Cowboys punter Mike Saxon (both struck by snowballs), as well as Cowboys coach Jimmy Johnson, who was hit with objects as he was escorted off the field by the Philadelphia Police Department. Television announcers Verne Lundquist and Terry Bradshaw were also pelted with snowballs, and Eagles defensive lineman Jerome Brown was struck while standing on the sideline asking fans to cease throwing things.
The Eagles won the game 20–10. As a result of the incident, the Eagles added security and banned beer sales for their last home game of the year against the Phoenix Cardinals and the subsequent NFC wild-card playoff game versus the Los Angeles Rams.
A third game in the heated rivalry took place the next season, known as the "Porkchop Bowl." Philadelphia won this game as well, 21–20. The Eagles did not play another Thanksgiving game until the 2008 NFL season.
In 2008 and on April 11, 2010, the game was included on a list of the ten most memorable moments in the history of Texas Stadium by ESPN.