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Bourjois is a French Cosmetics private company independently owned by the Werthemeir family. Originally launched in 1863, it continues to make make-up. Its launch of Rouge Edition velvet lipstick is a huge hit in the market these days. 
- 1862: Actor Joseph- Albert Ponsin created a skin product that would whiten the skin of artists, actors and actresses from theater and boulevard companies, to replace the greasy stage makeup in use by theatre artists.
- 1863: Ponsin launched his makeup company by preparing make up and perfume for actors and actresses.
- 1868: Alexandre-Napoleon Bourjois, a partner in the company was entrusted with Ponsin's entire activity.
- 1879: Word spread beyond theatre about their products and with the creation of a Java Rice Powder, a product to lighten the skin and leave it velvety, their target market widened to women and extended to the mass market world wide.
- 1917: Pierre Wertheimer and his brother Paul took over the directorship of the company. The family still owns the company today.
- Late 1920s: Women started their fight of independence. Bourjois adapted to suit their market by promoting the use of make up for personal pleasure and to affirm personality.
- 1950s: By now Bourjois had developed a variety of perfumes, gift boxes, kits and make up products
- Chesters, A. (2011) A brief history of Bourjois. Retreieved from http://www.guardian.co.uk/fashion/fashion-blog/2011/sep/22/brief-history-bourjois-fashion-beauty
- Mazzeo, Tilar J. (2010) "The Secret of Chanel No.5," HarperCollins, p. 95
- Rabottin, E. (2009) The Saga of brands: Bourjois history, Plurielles.