Boursin (cheese)

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Boursin
Boursin cheese
Country of origin France
Region, town Normandy
Source of milk Cows
Pasteurised Yes
Texture Soft
Certification French AOC 1963

Boursin [buʀsɛ~] is a brand of Gournay cheese. It is a soft creamy cheese available in a variety of flavours. Its flavor and texture is somewhat similar to cream cheese.

Boursin cheese was first produced in 1957 by François Boursin in Normandy. Boursin is a trademark – Boursin cheese was at one time produced exclusively in Croisy-sur-Eure, France, by the Boursin company, a subsidiary of Groupe Bel, which purchased Boursin in November 2007 for 400 million euros[1]. The cheese is also produced in the United States for North American distribution by Unilever.

[edit] Advertising

The brand was advertised on UK television using the slogan: "Du Pain, Du Vin, Du Boursin" (Translated: Some bread, some wine, some Boursin)

[edit] References