Boursin (cheese)

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Boursin
Boursin cheese with English biscuits
Country of origin France
Region, town Normandy
Source of milk Cows
Pasteurised Yes
Texture Soft
Certification French AOC 1963

Boursin [buʁsɛ̃] is a brand of Gournay cheese. It is a soft creamy cheese available in a variety of flavours, with a flavor and texture somewhat similar to cream cheese. Boursin is a trademark.

Boursin cheese was first developed in 1963 by François Boursin in Normandy,[1] and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company, a subsidiary of Groupe Bel, which purchased Boursin in November 2007 for 400 million euros.[2] The cheese is also produced in the United States for North American distribution by Unilever.

[edit] Advertising

The brand was advertised on television in the United Kingdom and France using the slogan: "Du pain, du vin, du Boursin" (English: "Some bread, some wine, some Boursin.") As well as featuring a Scottish Boursin enthusiast (Jonathan Moorhead) in a picnic scene.

[edit] Notes

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