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Boursin [buʁsɛ̃] is a trademarked brand of Gournay cheese. It is a soft creamy cheese available in a variety of flavours, with a flavor and texture somewhat similar to cream cheese.
Boursin cheese was first developed in 1963 by François Boursin in Normandy, and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company. In 1990, the Boursin name was acquired by Unilever who sold it to Groupe Bel in November 2007 for 400 million euros. The cheese is still produced in the United States for North American distribution by Unilever.
The brand was advertised on television in the United Kingdom, Canada, and France using the slogan: « Du pain, du vin, du Boursin » (English: "Some bread, some wine, some Boursin"). Later this slogan was replaced with « Du pain, du Boursin, tout est bien » ("Some bread, some Boursin, all is well.")
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