| Boursin |
 |
| Country of origin |
France |
| Region, town |
Normandy |
| Source of milk |
Cows |
| Pasteurised |
Yes |
| Texture |
Soft |
| Certification |
French AOC 1963 |
Boursin [buʁsɛ̃] is a trademarked brand of Gournay cheese. It is a soft creamy cheese available in a variety of flavours, with a flavour and texture somewhat similar to cream cheese.
Boursin cheese was first developed in 1963 by François Boursin in Normandy,[1] and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company. In 1990, the Boursin name was acquired by Unilever who sold it to Groupe Bel in November 2007 for 400 million euros.[2] The cheese is still produced in the United States for North American distribution by Unilever.
Advertising [edit]
The brand was advertised on television in the United Kingdom, Canada, and France using the slogan: « Du pain, du vin, du Boursin » (English: "Some bread, some wine, some Boursin"). Later this slogan was replaced with « Du pain, du Boursin, tout est bien » ("Some bread, some Boursin, all is well.")[3]
External links [edit]
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