Boursin (cheese)
| Boursin | |
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| Country of origin | France |
| Region, town | Normandy |
| Source of milk | Cows |
| Pasteurised | Yes |
| Texture | Soft |
| Certification | French AOC 1963 |
Boursin [buʁsɛ̃] is a brand of Gournay cheese. It is a soft creamy cheese available in a variety of flavours, with a flavor and texture somewhat similar to cream cheese. Boursin is a trademark.
Boursin cheese was first developed in 1963 by François Boursin in Normandy,[1] and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company, a subsidiary of Groupe Bel, which purchased Boursin in November 2007 for 400 million euros.[2] The cheese is also produced in the United States for North American distribution by Unilever.
[edit] Advertising
The brand was advertised on television in the United Kingdom and France using the slogan: "Du pain, du vin, du Boursin" (English: "Some bread, some wine, some Boursin.") As well as featuring a Scottish Boursin enthusiast (Jonathan Moorhead) in a picnic scene.
[edit] Notes
- ^ "'Boursin Reveals the Secrets of its Phenomenal Success' from BoursinCheese.com.". http://www.boursincheese.com/news/news_secrets.htm. Retrieved 2011-06-18.
- ^ "'Consumer goods giant Unilever has reached an agreement to sell its cheese business Boursin' from BrandsTell.". http://brandstell.com/index.php?cmd=news_full_text&type=arch&id=952&lang=en. Retrieved 2009-05-31.
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