Boursin cheese

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Boursin
Boursin cheese with English biscuits
Country of origin France
Region, town Normandy
Source of milk Cows
Pasteurised Yes
Texture Soft
Certification French AOC 1963

Boursin [buʁsɛ̃] is a trademarked brand of Gournay cheese. It is a soft creamy cheese available in a variety of flavours, with a flavour and texture somewhat similar to cream cheese.

Boursin cheese was first developed in 1963 by François Boursin in Normandy,[1] and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company. In 1990, the Boursin name was acquired by Unilever who sold it to Groupe Bel in November 2007 for 400 million euros.[2] The cheese is still produced in the United States for North American distribution by Unilever.

Advertising[edit]

The brand was advertised on television using the slogan: « Du pain, du vin, du Boursin » (English: "Some bread, some wine, some Boursin"). Later this slogan was replaced with « Du pain, du Boursin, tout est bien » ("Some bread, some Boursin, all is well.")

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