Boursin[buʁsɛ̃] is a trademarked brand of Gournaycheese. It is a soft creamy cheese available in a variety of flavours, with a flavour and texture somewhat similar to cream cheese. The world's first variety of Boursin® was created in 1957 in Normandy by Francois Boursin. Inspired by a long-standing traditional dish, fromage frais (fresh cheese), in which guests mixed their own seasoned cheese from a bowl of fine herbs, the expert cheese maker introduced Boursin® Garlic & Fine Herbs. His recipe quickly became the first flavored fresh cheese to be sold throughout France. Today, discerning fans in over 35 countries across five continents enjoy the taste of Boursin® Cheese. Source, their own website. Boursin cheese was first developed in 1963 by François Boursin in Normandy, and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company. In 1990, the Boursin name was acquired by Unilever who sold it to Groupe Bel in November 2007 for 400 million euros. The cheese is still produced in the United States for North American distribution by Unilever.
The brand was advertised on television using the slogan: « Du pain, du vin, du Boursin » (English: "Some bread, some wine, some Boursin"). Later this slogan was replaced with « Du pain, du Boursin, tout est bien » ("Some bread, some Boursin, all is well.")