Brad Holland (artist)

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Bradford Wayne Holland
Born 1943
Fremont, Ohio, United States
Nationality American

Bradford Wayne Holland (born 1943) is an American illustrator, best known for his work for Playboy and Penthouse magazines.


Born in Fremont, Ohio, Brad Holland was the eldest of four brothers. The family moved to Arkansas. At 17, after receiving a rejection of employment application from Walt Disney, and upon graduating from high school, Holland moved to Chicago. He enrolled in the Art Institute of Chicago, but he found the training too restrictive. He found work in a tattoo parlor and later with the John Dioszegi art studio.


At the John Dioszegi art studio, Holland found himself working long hours there, which left him little time for his own work. A decision in 1964 to take an eight-hour-a-day job at Hallmark Cards in Kansas City provided time after work to develop his own portfolio. His work consisted of black & white drawing/paintings, which were not "finished art" until after sent out to a service bureau where line negatives were made and sized to produce 8 X 10 prints that would fit into a manageable sized portfolio.

At Hallmark, Holland was promoted to designer in his first year, and quickly moved to bigger projects. Most of his work at Hallmark was illustration for pop-up books and holiday & inspirational publications. He was also supervisor of a new Designer Group - Humorous Illustrative. Included in this new group was Wendell Minor, who would become a noted book jacket designer/illustrator.

In 1967 Holland moved to New York City, where he began contributing to underground magazines. Armed with his portfolio but with no prospects of work he met Art Paul, art director of Playboy magazine. Though he is perhaps best known for his work at Playboy, throughout his career, he has worked completely as a freelance illustrator. His work has included Avant Garde magazine (1968-1971), Time, Newsweek, and "underground" publications. In 1972 he became a contributor to the New York Times Op-Ed page. In 1977 he published Human Sacandals, a social commentary using ink drawings. Holland produces works in pen and also in brush. He has also completed a mural for the United Nations Building in New York.[1]

Holland is co-founder of The Illustrators Partnership of America, and advocates the preservation of creative copyrights on intellectual property. He spearheaded the fight to prevent the adoption of the "Orphan Works" Bill, which would have virtually stripped copyright protection from countless creative works.


Holland's work has been recognized with gold medals from the Art Directors Club of New York, the Society of Illustrators, and the Society of Publication Designers.[2]


Holland has won awards presented by the New York Society of Illustrators. In 2005 he was elected to the NYSI Hall of Fame.

External links[edit]


  1. ^ Souter, Nick and Tessa (2012). The Illustration Handbook: A guide to the world's greatest illustrators. Oceana. p. 315. ISBN 9781845734732. 
  2. ^ Souter, Nick and Tessa (2012). The Illustration Handbook: A guide to the world's greatest illustrators. Oceana. p. 315. ISBN 9781845734732.