Brainshark

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Brainshark
Type Private
Founded 1999
Founders Joe Gustafson
Headquarters Waltham, MA, USA
Key people Joe Gustafson, Founder & CEO
Website www.brainshark.com

Brainshark is a privately held technology company based in Waltham, Massachusetts that provides a sales enablement platform and product suite.

Products[edit]

Brainshark provides Web-based applications and products, delivered via software as a service (SaaS), to help companies improve sales effectiveness and productivity. The company offers a sales enablement platform and product suite.[1]

The company’s core product is Brainshark On-Demand, which lets users create, share and track online video presentations that can be viewed at any time, on computers, smartphones, and tablet computers.[2] Additional modules are available, including Brainshark Rapid Learning for eLearning course and student management.[3] The company also offers a free version of its software called myBrainshark.[4] Users can also turn presentations into YouTube videos.[5]

To create a Brainshark, you upload a PowerPoint deck or other business content (e.g. document, image, or video) to the hosted site and then use the telephone or computer microphone to record voice narration.[6] You can add additional features such as polls, quizzes, attachments, etc.[7] The final presentation can be delivered via a Web link or can be embedded in a Web page, and you can track various statistics, including who viewed your presentation and time spent viewing it, and receive reports and alerts of viewing activity.[8]

In October, 2011, Brainshark released SlideShark,[9] a mobile app for the Apple iPad[10] and Apple iPhone[11] that lets users properly display PowerPoint presentations on iOS devices, with animations, graphics, fonts, videos and hyperlinks intact.[12] You can also use SlideShark to share PowerPoint content online and track viewing behavior.[13] SlideShark's Broadcasting capabilities let mobile presenters invite in-person and remote meeting attendees to view their presentations live over the Web.[14] The "Presenter Mode" feature lets users view slide notes and thumbnails on the iPad while presenting – while the audience sees only the slide content on a separate screen.[15] The basic single-user version of SlideShark is free, with paid upgrades available, including SlideShark Team Edition, a version for businesses with enhanced content management and reporting features.[16]

Brainshark is used in a wide range of industries, including insurance,[17] healthcare,[18] financial services,[19] technology,[20] non-profit,[21] and others for training,[22] sales and marketing,[23] channel,[24] and corporate communications.[25]

References[edit]

  1. ^ CMSwire, "Brainshark Gives Sales Reps Single Point of Content Access With New Sales Enablement Portal," 9 April 2013, http://www.cmswire.com/cms/customer-experience/brainshark-gives-sales-reps-single-point-of-content-access-with-new-sales-enablement-portal-020386.php
  2. ^ DMConfidential, “Q&A With Brainshark: The Value of Video Presentations for Demand and Lead Gen,” 12 February 2013, http://www.dmconfidential.com/qa-with-brainshark-the-value-of-online-video-presentations-for-demand-generation-and-lead-generation/
  3. ^ Mass High Tech, “Brainstorm leads to Brainshark's 'rapid e-learning' play,” 11 July 2005, http://www.masshightech.com/stories/2005/07/11/story8-Brainstorm-leads-to-Brainsharks-rapid-e-learning-play.html
  4. ^ The New York Times, “Brainshark Launches Free Service: Takes on Slideshare,” 21 September 2009, http://www.nytimes.com/external/readwriteweb/2009/09/21/21readwriteweb-brainshark-launches-free-service-takes-on-s-89484.html
  5. ^ Entrepreneur, “myBrainshark Makes Your PowerPoint a Big Star on YouTube,” 8 September 2010, http://blog.entrepreneur.com/2010/09/mybrainshark-makes-your-powerpoint-a-big-star-on-youtube.php
  6. ^ Entrepreneur, “myBrainshark Makes Your PowerPoint a Big Star on YouTube,” 8 September 2010, http://blog.entrepreneur.com/2010/09/mybrainshark-makes-your-powerpoint-a-big-star-on-youtube.php
  7. ^ Brainshark's website, “Create Presentations,” http://www.brainshark.com/products/Brainshark-On-Demand/Create.aspx
  8. ^ Brainshark's website, “Enrich and Manage Presentations,” http://www.brainshark.com/products/Brainshark-On-Demand/enrich-and-manage.aspx
  9. ^ TheNextWeb, "PowerPoint on the iPad? SlideShark Makes it Happen Seamlessly," 18 October 2011, http://thenextweb.com/apps/2011/10/18/powerpoint-on-the-ipad-slideshark-makes-it-happen-seamlessly/
  10. ^ USAToday,"SlideShark: PowerPoint on the iPad", 02 November 2011, http://content.usatoday.com/communities/technologylive/post/2011/11/slideshark-powerpoint-on-the-ipad/1
  11. ^ PCWorld, “App Spotlight: SlideShark Puts PowerPoint in Your Pocket,” 05 September 2012, http://www.pcworld.com/article/261932/app_spotlight_slideshark_puts_powerpoint_in_your_pocket.html
  12. ^ BusinessNewsDaily, “SlideShark Lets Mobile Users Broadcast Their Presentations Live, Over the Web,” 26 March 2013, http://www.businessnewsdaily.com/4219-slideshark-mobile-users-web-broadcast.html
  13. ^ InformationWeek, "iPad PowerPoint App Swims Into The Enterprise", 03 February 2012, http://www.informationweek.com/thebrainyard/news/document_sharing_collaborative_writing/232600180
  14. ^ VentureBeat, “SlideShark Now Lets You Broadcast Presentations Live from your iPhone or iPad,” 26, 2013, http://venturebeat.com/2013/03/25/slideshark-broadcast-launch/
  15. ^ ReadWriteWeb, "Giving iPad PowerPoint Presentations Just Got a Lot Better,” 15 May 2012, http://www.readwriteweb.com/mobile/2012/05/giving-ipad-powerpoint-presentations-just-got-a-lot-better.php
  16. ^ InformationWeek, "iPad PowerPoint App Swims Into The Enterprise", 03 February 2012, http://www.informationweek.com/thebrainyard/news/document_sharing_collaborative_writing/232600180
  17. ^ Insurance Networking News, “Top 5 Trends for 2013 — Mobility,” 1 December 2012, http://www.insurancenetworking.com/issues/2008_89/top-5-trends-for-2013-mobility-31436-1.html?pg=1
  18. ^ Insurance & Technology, “Innovating in a Down Market: BCBS of Florida Leverages Brainshark,” 5 May 2009, http://insurancetech.com/management-strategies/showArticle.jhtml?articleID=217200806&_requestid=317860
  19. ^ BtoB, “Curian Capital Delivers a Differentiator to Advisers,” 9 March 2009, http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090309/VERTICAL/303099948
  20. ^ CITEworld, “Red Hat to Employees: Yes, Please Bring New Apps to Work,” 4 February 2013, http://www.citeworld.com/consumerization/21382/red-hat-bring-apps-to-work
  21. ^ The Wall Street Journal, “Helping Themselves,” 22 April 2009, http://online.wsj.com/article/SB124025204612335931.html
  22. ^ Mobile Enterprise, “NASA Uses iPads and SlideShark for Deep Sea Training,” 11 October 2012, http://mobileenterprise.edgl.com/news/nasa-uses-ipads-and-slideshark-for-deep-sea-training82521
  23. ^ DemandGen Report, “Brainshark Launches Sales Enablement Portal,” 21 May 2013, http://www.demandgenreport.com/industry-topics/industry-news/2147-brainshark-launches-sales-enablement-portal-.html#.UaUdfZx3Ddp
  24. ^ Channel Marketer Report, “Brainshark Channel Edition Aims To Speed Onboarding, Training, And Marketing Development For Improved Sales Results,” 23 January 2012, http://channelmarketerreport.com/2012/01/brainshark-channel-edition-aims-to-speed-onboarding-training-and-marketing-development-for-improved-sales-results/
  25. ^ Insurance & Technology, “Innovating in a Down Market: BCBS of Florida Leverages Brainshark,” 5 May 2009, http://insurancetech.com/management-strategies/showArticle.jhtml?articleID=217200806&_requestid=317860

External links[edit]