Brand Factory

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Brand Factory is a chain of stores operated by Pantaloon Retail India. Launched in September 2006, it currently has more than eight outlets in India.[1][2] The outlets are between 60,000 to 100,000 square feet (9,300 m2) in size and offer around 120 brands such as Esprit, Van Heusen and Levi's. The chain offers a minimum discount of 20% for its merchandise and targets customers in the 20-35 age group. The chain had more than a million customers within its first year of operation[3] and witness a footfall between 2000-5000 customers per day.[4]

It has stores in Ahmedabad, Thiruvananthapuram, Bangalore, Kolkata, Hyderabad, Pune, Bhubaneshwar, Chennai, Mumbai, Coimbatore, Mangalore, Kanpur, Gwalior, Asansol and Hubli.[5][6][7][citation needed]


  1. ^ "Brand Factory, Pantaloon's new retail format". 2006-09-28. Retrieved 2011-02-23. 
  2. ^ Store locator
  3. ^ "Brand discounts". 2007-06-07. Retrieved 2011-02-23. 
  4. ^ "What's the deal with brands?". 2007-03-22. Retrieved 2011-02-23. 
  5. ^
  6. ^ 1020124370
  7. ^