Brand Factory is a chain of stores operated by Pantaloon Retail India. Launched in September 2006, it currently has more than eight outlets in India. The outlets are between 60,000 to 100,000 square feet (9,300 m2) in size and offer around 120 brands such as Esprit, Van Heusen and Levi's. The chain offers a minimum discount of 20% for its merchandise and targets customers in the 20-35 age group. The chain had more than a million customers within its first year of operation and witness a footfall between 2000-5000 customers per day.