Brand Highway

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Brand Highway
Western Australia
Map of Brand Highway, highlighted in red, and surrounding road network between Perth and Geraldton
General information
Type Highway
Length 368 km (229 mi)
Opened 1976
Route number(s) National Route 1
Major junctions
South end Great Northern Highway (National Highway 95 / National Route 1), Muchea
North end North West Coastal Highway (National Route 1), Geraldton
Major settlements Cataby, Badgingarra, Eneabba, Dongara
Highway system
Highways in Australia
National HighwayFreeways in Australia
Highways in Western Australia

Brand Highway is a 368-kilometre (229 mi) main highway linking the northern outskirts of Perth, the capital of Western Australia, to the port city of Geraldton in Western Australia's Mid West region. Together with North West Coastal Highway, it forms part of the Western Australian coastal link to the Northern Territory. The highway is a part of Australia's Highway 1, and is for the most part a single carriageway with one lane in each direction.[1]

The highway was completed in 1975 and opened in 1976 by then-Premier Charles Court, who named it in honour of former premier Sir David Brand. It replaced the old alignment from Dongara to Perth (Midlands Road).

Route description[edit]

Brand Highway begins in Muchea, branching off from Great Northern Highway along with National Route 1. The highway passes through agricultural areas, travelling through or near the towns of Gingin, Badgingarra (and Badgingarra National Park), Cataby, Eneabba, Dongara, and Greenough. The highway ends after 370 kilometres (230 mi) at the city of Geraldton. National Route 1, and traffic travelling to areas further north of here, continue along North West Coastal Highway towards Port Hedland. For the last 5 kilometres (3.1 mi) of its length, Brand Highway serves as the main road for the southern suburbs of Geraldton, including Wandina, Tarcoola Beach, Mount Tarcoola and Mahomets Flats.[1]

Among its attractions are the unique WA wildflowers such as Western Australian Christmas tree, kangaroo paw, grass tree plus various national parks. Dongara, as well as the off-highway settlements of Jurien Bay and Cervantes are popular tourist destinations. En route, there are several roadhouses. The danger of the highway is monotonous and featureless stretches of the highway that have seen serious accidents, with fatigue often being identified as the cause.


Brand Highway began as part of a network of roads between Dongara and Gingin, as a result of increased development in the area. Early surveying of the road, in the 1950s, was undertaken from within a light aircraft flying over the area. This was one of the first times in Western Australia that this technique was used. Wide road reserves, up to 200 metres (220 yd) in width, were acquired from crown land and pastoral leases. This allowed native wildflowers to survive and flourish on public land, providing aesthetically pleasing and interesting views to reduce road hypnosis and driver fatigue. The road would also be made safer by removing natural roadside obstacles, and replacing them with shrubs and more wildflowers.[2]:255–57

Construction on roads that would eventually be part of the Brand Highway began in 1959. Various segments were completed as the need arose, until in 1975, there was a new link between Perth and Geraldton. The route reduced the distance between the cities by 78 kilometres (48 mi), and had a total cost of $4.2 million. It was officially opened on 4 April 1975 by the Minister for Transport, Ray O'Connor at Eneabba.[2]:257 One year later, the road was named Brand Highway after Sir David Brand,[2]:257 who was Premier of Western Australia from 1959 to 1971 and also held the local electorate of Greenough from 1945 to 1975.[3] Then-premier Charles Court officiated a ceremony held on 30 April 1976 at a tourist information bay in Dongoara,[2]:257–58 where a plaque was unveiled commemorating the naming of the highway.[3]

Major intersections[edit]

LGA Location km[1] Mile Destinations Notes
Chittering Muchea 0 0 Great Northern Highway (National Highway 95 / National Route 1 south) – Perth, New Norcia, Moora, Meekatharra Highway terminus: continues east as Muchea East Road; Traffic light controlled intersection
Gingin Coonabidgee 27.8 17.3 Honeycomb Road – Gingin
Coonabidgee, Granville 31.6 19.6 Gingin Brook Road – Yanchep, Lancelin
Granville 32.0 19.9 Dewar Road – Gingin, Bindoon
Dandaragan Regans Ford 76.4 47.5 Dandaragan Road – Dandaragan
Badgingarra 138 86 Bibby Road – Cervantes, Jurien Bay, Nambung National Park (The Pinnacles)
151 94 North West Road – Badgingarra, Moora
Boothendarra, Hill River 174 108 Jurien Road – Jurien Bay
Coorow Warradarge 195 121 Coorow-Green Head Road – Green Head, Leeman, Coorow Intersects as two staggered T-Junctions 240 m (790 ft) apart.
Carnamah Eneabba 223 139 Eneabba-Coolimba Road – Leeman
224 139 Eneabba-Three Springs Road – Three Springs, Carnamah
Irwin Arrowsmith 274 170 Indian Ocean Drive (State Route 60) – Jurien Bay
Mount Adams, Yardarino 291 181 Kailis Drive – Dongara, Port Denison, Dongara Eneabba Mingenew Health Service
Yardarino 297 185 Midlands Road east (State Route 116) – Mingenew, Three Springs T-Junction: Brand Highway eastbound continues as Midlands Road
Dongara 305 190 Moreton Terrace – Dongara town centre,Port Denison, Dongara Eneabba Mingenew Health Service
306 190 Waldeck Street – Dongara town centre,Port Denison
Greater Geraldton Greenough, South Greenough 342 213 Hamersley Road – Walkaway
Cape Burney, Rudds Gully 359 223 Greenough River Road – Cape Burney
Geraldton 368 229 North West Coastal Highway east (National Route 1) / John Willcock Link west / Cathedral Avenue north – Carnarvon, Mount Magnet, Geraldton Airport, Geraldton Regional Hospital, St John of God Geraldton Hospital, Geraldton Port Highway terminus: continues north as Cathedral Avenue; Diamond interchange: North West Coastal Highway / John Willcock Link free-flowing
1.000 mi = 1.609 km; 1.000 km = 0.621 mi

See also[edit]

External links[edit]

Route map: Google / Bing


  1. ^ a b c Google, Inc. "Brand Highway". Google Maps (Map). Cartography by Google, Inc.,115.889282&spn=3.942833,7.13562&sll=-28.787978,114.616225&sspn=0.001939,0.003484&geocode=FXAtHv4dWPXpBg%3BFRK9SP4dIuTUBg&mra=mift&mrsp=1&sz=19&t=m&z=8. Retrieved 11 March 2013.
  2. ^ a b c d Edmonds, Leigh (1997). The Vital Link: A History of Main Roads Western Australia 1926-1996. Nedlands, Western Australia: University of Western Australia Press. ISBN 1 876268 06 9. 
  3. ^ a b Brand Highway (October 1976). Western Roads: official journal of the Main Roads Department, Western Australia, 1(4), p.9. Perth: Main Roads Department.