|This article needs additional citations for verification. (March 2013)|
|Map of Brand Highway, highlighted in red, and surrounding road network between Perth and Geraldton|
|Length||368 km (229 mi)|
|Allocation||National Route 1|
|South end||Great Northern Highway (National Highway 95 / National Route 1), Muchea|
|North end||North West Coastal Highway (National Route 1), Geraldton|
Brand Highway is a 368-kilometre (229 mi) main highway linking the northern outskirts of Perth, the capital of Western Australia, to the port city of Geraldton in Western Australia's Mid West region. Together with North West Coastal Highway, it forms part of the Western Australian coastal link to the Northern Territory. The highway is a part of Australia's Highway 1, and is for the most part a single carriageway with one lane in each direction.
The highway was completed in 1975 and opened in 1976 by then-Premier Charles Court, who named it in honour of former premier Sir David Brand. It replaced the old alignment from Dongara to Perth (Midlands Road).
Brand Highway begins in Muchea, branching off from Great Northern Highway along with National Route 1. The highway passes through agricultural areas, travelling through or near the towns of Gingin, Badgingarra (and Badgingarra National Park), Cataby, Eneabba, Dongara, and Greenough. The highway ends after 370 kilometres (230 mi) at the city of Geraldton. National Route 1, and traffic travelling to areas further north of here, continue along North West Coastal Highway towards Port Hedland. For the last 5 kilometres (3.1 mi) of its length, Brand Highway serves as the main road for the southern suburbs of Geraldton, including Wandina, Tarcoola Beach, Mount Tarcoola and Mahomets Flats.
Among its attractions are the unique WA wildflowers such as Western Australian Christmas tree, kangaroo paw, grass tree plus various national parks. Dongara, as well as the off-highway settlements of Jurien Bay and Cervantes are popular tourist destinations. En route, there are several roadhouses. The danger of the highway is monotonous and featureless stretches of the highway that have seen serious accidents, with fatigue often being identified as the cause.
Distances to towns on or near the highway, from Muchea
Badgingarra Roadhouse is located just off the highway
Brand Highway began as part of a network of roads between Dongara and Gingin, as a result of increased development in the area. Early surveying of the road, in the 1950s, was undertaken from within a light aircraft flying over the area. This was one of the first times in Western Australia that this technique was used. Wide road reserves, up to 200 metres (220 yd) in width, were acquired from crown land and pastoral leases. This allowed native wildflowers to survive and flourish on public land, providing aesthetically pleasing and interesting views to reduce road hypnosis and driver fatigue. The road would also be made safer by removing natural roadside obstacles, and replacing them with shrubs and more wildflowers.:255–57
Construction on roads that would eventually be part of the Brand Highway began in 1959. Various segments were completed as the need arose, until in 1975, there was a new link between Perth and Geraldton. The route reduced the distance between the cities by 78 kilometres (48 mi), and had a total cost of $4.2 million. It was officially opened on 4 April 1975 by the Minister for Transport, Ray O'Connor at Eneabba. One year later, the road was named Brand Highway after Sir David Brand, Western Australia's premier during most of the construction. Then-premier Charles Court officiated a ceremony held on 30 April 1976 at a tourist information bay in Dongoara.:257–58
||Muchea||0||0||Great Northern Highway (National Highway 95 / National Route 1 south)||Highway terminus: continues east as Muchea East Road; Traffic light controlled intersection|
|31.6||19.6||Gingin Brook Road|
||Regans Ford||76.4||47.5||Dandaragan Road|
|Badgingarra||138||86||Bibby RoadNambung National Park (The Pinnacles),|
|151||94||North West Road|
||Warradarge||195||121||Coorow-Green Head Road||Intersects as two staggered T-Junctions 240 m (790 ft) apart.|
|224||139||Eneabba-Three Springs Road|
||Arrowsmith||274||170||Indian Ocean Drive (State Route 60)|
|291||181||Kailis Drive, Dongara Eneabba Mingenew Health Service|
|Yardarino||297||185||Midlands Road east (State Route 116)||T-Junction: Brand Highway eastbound continues as Midlands Road|
|Dongara||305||190||Moreton Terrace – Dongara town centre,, Dongara Eneabba Mingenew Health Service|
|306||190||Waldeck Street – Dongara town centre,|
|359||223||Greenough River Road|
|Geraldton||368||229||North West Coastal Highway east (National Route 1) / John Willcock Link west / Cathedral Avenue north , Geraldton Airport, Geraldton Regional Hospital, St John of God Geraldton Hospital, Geraldton Port||Highway terminus: continues north as Cathedral Avenue; Diamond interchange: North West Coastal Highway / John Willcock Link free-flowing|
|1.000 mi = 1.609 km; 1.000 km = 0.621 mi
|Wikimedia Commons has media related to Brand Highway.|
- Google Inc. Google Maps – Brand Highway (Map). Cartography by Google, Inc. https://maps.google.com.au/maps?saddr=Brand+Hwy%2FNational+Route+1&daddr=Brand+Hwy%2FNational+Route+1&hl=en&ll=-30.012031,115.889282&spn=3.942833,7.13562&sll=-28.787978,114.616225&sspn=0.001939,0.003484&geocode=FXAtHv4dWPXpBg%3BFRK9SP4dIuTUBg&mra=mift&mrsp=1&sz=19&t=m&z=8. Retrieved 11 March 2013.
- Edmonds, Leigh (1997). The Vital Link: A History of Main Roads Western Australia 1926-1996. Nedlands, Western Australia: University of Western Australia Press. ISBN 1 876268 06 9.