Brand New Lover

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"Brand New Lover"
Single by Dead or Alive
from the album Mad, Bad, and Dangerous to Know
B-side "In Too Deep" (live)
Released September 1986
Genre New wave, Hi-NRG, dance-rock
Length 5:19
Label Epic
Writer(s) Pete Burns, Tim Lever, Mike Percy, Steve Coy
Producer(s) Stock Aitken Waterman
Dead or Alive singles chronology
"My Heart Goes Bang (Get Me to the Doctor)"
"Brand New Lover"
"Something in My House"
Music sample

"Brand New Lover" is a song recorded by the British band Dead or Alive. It was the first single to be released from the band's third album, Mad, Bad, and Dangerous to Know. It achieved international success when released as a single in 1986.

Chart performance[edit]

The song proved to be more successful in the U.S. and in Japan than in the band's native UK, where reached #31. In the US, "Brand New Lover" peaked at #15 on the Billboard Hot 100 chart,[1] and spent two weeks atop the American dance chart in December 1986.[2]

The lyrics describe the singer's desire to leave his current partner for one who is more exciting. His motivation is that he admittedly does not desire a stable relationship with one partner, but rather is "a pleasure seeker."

Chart (1986–1987) Peak
Australian ARIA Charts 21
Canadian RPM Top Singles 27
Irish Singles Chart 22
Japanese Singles Chart 2
Italian Singles Chart 44
UK Singles Chart 31
U.S. Billboard Hot 100 15
U.S. Billboard Hot Dance Club Play 1


  1. ^ Whitburn, Joel (2004). The Billboard Book of Top 40 Hits: Eighth Edition. Record Research. p. 166. 
  2. ^ Whitburn, Joel (2004). Hot Dance/Disco: 1974-2003. Record Research. p. 72. 
Preceded by
"I Can't Turn Around" by J.M. Silk
Billboard Hot Dance Club Play number-one single
December 6, 1986 – December 13, 1986
Succeeded by
"Control" by Janet Jackson