Brand ambassador
From Wikipedia, the free encyclopedia
A Brand Ambassador is a person employed by a company to be the sales rep and physical representative of the company with respect to sales and marketing. The Brand Ambassador is meant to embody the corporate image in appearance, demeanor, values, and ethics.
Advertisers have been using well known personalities from the world of entertainment and sports to endorse their brands. As celebrity endorsement increased over the years, advertiser evolved the concept of brand ambassador.
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