They develop brand strategies with a holistic approach to brand communications so that a company's brand touch-points (corporate identity, product design, web site, retail environment, online marketing, traditional advertising, PR and word of mouth) all work in harmony to create a favorable perception in the mind of the prospects, increasing the chances of positively affecting purchase behavior.
Their specialty includes how consumers process information from brand touch-points, how they attend to, perceive, process and store that information; and how they retrieve and act on previous information from memory.
They also brief and manage branding consultancies, advertising agencies, product design companies and anyone tasked with producing a brand touch-point for the brand owner.
Their aim is to not only to create strong brands, but effective ones. Create brands that have a positive effect on the bottom line.