This article contains wording that promotes the subject in a subjective manner without imparting real information. Please remove or replace such wording and instead of making proclamations about a subject's importance, use facts and attribution to demonstrate that importance.(February 2010)
Brandchannel is a Webby-award winning website about branding that launched in 2001 with the goal of offering a global perspective on brands. Brandchannel offers a platform that features a dynamic newsfeed, articles, global conference listings, industry debates, a directory of agencies, and other branding resources. The website is produced by global branding agency Interbrand, but maintains editorial independence. Brandchannel's office is based in New York City.