|This article needs additional citations for verification. (August 2009)|
|Parent company||Braniff, Inc.|
then Orlando, Florida
|Key people||Jay Pritzker (First CEO)
William Slattery (President)
William McGee (Final CEO)
Joe Mitchell (One of Five Last Employees)
Braniff Inc. was a U.S. based airline, originally headquartered in Dallas, Texas and later headquartered in Orlando, Florida. It was partially formed from the assets of the original Braniff International Airways. The airline is sometimes referred to as "Braniff II".
|This section needs additional citations for verification. (August 2009)|
Hyatt Corporation and Dalfort
In 1984, the Hyatt Corporation reorganized the company and the airline flew once again using the Braniff name. Jay Pritzker, of Hyatt Hotels, masterminded the reorganization of the original Braniff International Airways and successfully brought the airline out of bankruptcy in December 1983. Braniff Airways, Inc., was then changed to "Dalfort Corporation" and a "new" Braniff, named Braniff, Inc., was formed as a subsidiary of "Dalfort." Ron Ridgeway was named president.
Administrative Offices at Love Field
Braniff Inc. moved its administrative offices into the former Dallas Love Field (DAL) headquarters of Braniff International Airways located in the city of Dallas although the airline actually served the area via the Dallas/Fort Worth International Airport (DFW).
Low Fares and Single Class Service
Braniff's slogan "Best Low Fare in the Air" reflected its vision of offering low-cost, unrestricted fares on every flight, every day. All seats on the planes were leather and only one class of service was offered: there was no business or first class section. By 1988, Braniff had chosen Kansas City International Airport (MCI) as its main hub and was operating over 70 flights per day out of Kansas City. Following the acquisition of Florida Express Airlines in 1988, a second smaller hub was also operated at the Orlando International Airport (MCO) with over 30 flights per day. Actor Wilford Brimley became something of a spokesperson for the airline with his "Dance With the One that Brung Ya" commercials. According to the airline's September 1, 1989 system timetable, Braniff was serving 40 airports in the U.S. and the Bahamas with mainline jet service. Nassau was the airline's only international destination at this time. Additional destinations were served from Kansas City by regional air carriers Air Midwest and Midcontinent Airlines which utilized turboprop and prop aircraft to provide connecting feeder service via respective code sharing agreements.
New Aircraft Orders
In 1988, the airline's debts were beginning to increase. Braniff ordered new Fokker F100 jetliners; however, these aircraft could not be delivered in a timely fashion due to an order backlog from fellow U.S. carriers and F100 operators American Airlines and US Airways. Then fifty (50) Airbus A320 aircraft orders were taken over from Pan Am. In 1989, the first two A320s were introduced and subsequently proved to be very expensive to operate. In order to increase their presence in the Florida market, the airline then acquired Orlando-based Florida Express Airlines and assumed operation of their routes and BAC One-Eleven jet aircraft. Interestingly, this development led to Braniff once again operating several of the same BAC One-Eleven aircraft that Braniff International had disposed of in the 1960s. The original Braniff was the first operator and launch customer of the BAC One-Eleven in the U.S. The second incarnation of Braniff also operated Boeing 727-200 and Boeing 737-200 jetliners during its existence. In 1988 Braniff moved its headquarters from Dallas, Texas, to Orlando, Florida.
Bankruptcy and Cessation of Operations
In 1989, the airline filed for bankruptcy protection. In November 1989 the airline suspended airline operations. Braniff finally ceased operations at the end of December 1990. A buyer was sought, but never found. The company then agreed to liquidate all assets in three separate auctions. America West Airlines subsequently acquired the Airbus A320s that were originally delivered to Braniff. Braniff, Inc. existed until 1998, when Joe Mitchell, Keith Rosenberg, and four other employees closed the airline's files.
The following destination information is taken from the Braniff September 1, 1989 system timetable:
- Albuquerque, NM (ABQ)
- Atlanta, GA (ATL)
- Boston, MA (BOS)
- Chicago, IL (ORD)
- Cleveland, OH (CLE)
- Columbus, OH (CMH)
- Dallas/Ft. Worth, TX (DFW)
- Denver, CO (DEN)
- Detroit, MI (DTW)
- Ft. Lauderdale, FL (FLL)
- Ft. Myers, FL (RSW)
- Houston, TX (IAH)
- Indianapolis, IN (IND)
- Kansas City, MO (MCI) - Primary Hub
- Las Vegas, NV (LAS)
- Los Angeles, CA (LAX)
- Miami, FL (MIA)
- Milwaukee, WI (MKE)
- Minneapolis/St. Paul, MN (MSP)
- Nassau, Bahamas (NAS) - only international destination.
- Newark, NJ (EWR)
- New York City, NY - LaGuardia Airport (LGA)
- Oklahoma City, OK (OKC)
- Omaha, NE (OMA)
- Ontario, CA (ONT)
- Orlando, FL (MCO) - Secondary Hub
- Philadelphia, PA (PHL)
- Phoenix, AZ (PHX)
- St. Louis, MO (STL)
- San Antonio, TX (SAT)
- San Diego, CA (SAN)
- San Francisco, CA (SFO)
- Seattle, WA (SEA)
- Tampa/St. Petersburg, FL (TPA)
- Tucson, AZ (TUS)
- Tulsa, OK (TUL)
- Washington, DC - Reagan Airport (DCA)
- Washington, DC - Dulles International Airport (IAD)
- West Palm Beach, FL (PBI)
- Wichita, KS (ICT)
- McCartney, Scott. "New Boss, New Braniff." Associated Press at The Victoria Advocate. February 24, 1984. 4C. Google News page 62 of 86. Retrieved on August 17, 2009.
- Norwood, Tom. Deregulation Knockouts: Round One.
- Hagstrom, Suzy. "BRANIFF SEEKS FUNDS, HIRES MERRILL LYNCH." Orlando Sentinel. October 27, 1989. A1. Retrieved on August 17, 2009.
- "Braniff Hopes Third Time's the Charm." Associated Press at St. Petersburg Times. Wednesday June 19, 1991. 2E. Google News Page 38 of 101. Retrieved on August 17, 2009.
- Norwood, Tom. Deregulation Knockouts: Round One.
- McDowell, Edwin. "COMPANY NEWS; New Braniff Airline To Start Flying July 1." The New York Times. Wednesday June 19, 1991. Retrieved on August 17, 2009.