Brash Brands
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Brash Brands, founded in 2006, is an independent branding and design agency.[1] They are based in Dubai Media City in the United Arab Emirates and have opened a second office in Abu Dhabi to help service the increasing number of their clients in the UAE's capital.[2] This has been followed in 2010 by offices in Shanghai, Singapore and London.
As the creative agency behind the Dnata[2], Msheireb Properties[3], Etihad Rail, [4][5] and Burj Khalifa brand, [6], Emaar's, their work is highly visible throughout Dubai and the Middle East.[3]
The Founder and principal Creative Director, John Brash, has a career spanning almost 20 years. He was one of the Global Airline Team founders whilst at Landor London and became a European board member when Creative Director MENA.[4] Since 2006, John Brash has been a member of the influential Superbrands Council.[5]
In 2011 Brash Brands have been responsible for the repositioning and subsequent launch of a number of major brands. These include:
- 23 March 2011, the Etihad Rail brand was launched at the Yas Hotel, in Abu Dhabi.[6]
- 14 April 2011, the launch of Msheireb Properties in Qatar.[7]
- 28 April 2011, the launch of Dnata in Dubai. This project was released after Brash Brands appointment to the project the previous August.[8][9]
- 16 May 2011, the launch of Ankabut in Abu Dhabi. This project required Brash to work alongside the team from Khalifa University and the TRA.[10]
Clients of Brash Brands include:
Cultural projects
Investment companies
- Mubadala
- Savola
Information communications technology
Sustainability / green transformation projects
Logistics and travel
- Dnata
- Etihad Rail (formerly Union Railway)
Hotels & leisure
- Armani Residences
- Burj Khalifa
- Saadiyat Island
- The Address Hotels and Resorts
- Jumeirah
- Mardan Palace
Real estate
[edit] References
- ^ "The Best in Brand Communication". www.benchmarkawards.co.uk. 14 October 2008. http://www.benchmarkawards.co.uk/Information.aspx?Action=-1375111560&ID=809d08a8-5ec1-458c-a6b8-d8f09fbb927f.
- ^ "Brash Brands diversifies, opens Abu Dhabi office". http://adnationme.com.+24 February 2009. http://adnationme.com/news/top-story/brash-brands-diversifies-opens-abu-dhabi-office.html.
- ^ "Burj Khalifa and Downtown Dubai brand underway". www.gmr-online.com. 18 January 2010. http://www.gmr-online.com/news-in-detail/1064/3/index.html.
- ^ "Brash Website". www.brashbrands.com. 23 December 2006. http://brashbrands.com/#/work/Burj_Dubai.
- ^ "Superbrands UAE Council". www.newswiretoday.com. 27 April 2008. http://www.newswiretoday.com/news/31897/.
- ^ Etihad Rail case study
- ^ [1] Dnata case study]
- ^ Dnata goes for Brasher Global Branding Partner
- ^ Dnata case study
- ^ Ankabut press release
- ^ Dnata Appoints Brash Brands as Global Branding Partner
- ^ Dnata goes for Brasher Global Branding Partner
- ^ Dnata appoints Brash Brands as global branding partner
- ^ Etihad Rail launch announcement
- ^ The public image Etihad Rail
