Brasserie Nationale d'Haïti

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Brasserie Nationale d'Haiti, S.A.
Private
Industry Beverages
Founded 1973
Founder Michael Madsen
Headquarters Ave Haile Selassie
Port-au-Prince, Haiti
Key people
José Matthijsse (CEO)
Products Soft drinks, beer, malta, bottled water
Revenue Approx US$ 60 million (2009)
Owner Heineken International (95%)
Guinness (5%)
Website Branahaiti.com

Brasserie Nationale d'Haïti, S.A. also called BRANA, S.A., is the foremost brewery and bottler in Haiti. It is a top Caribbean beer producer as well. The brewery manufactures the popular Prestige beer, one of the premium American Style lagers produced in the Caribbean whose popularity is gradually crossing national boundaries in terms of consumption and marketing.

History[edit]

The brewery was founded in 1973 by Michael Madsen, a Haitian, from one of the richest industrial families in Haiti that arrived from Denmark in the late 19th century.

Since its foundation, BRANA has been under license to manage the manufacture and distribution for PepsiCo International, covering such soft drink brand names as Pepsi, 7up, and Teem.

In 1976, it launched Prestige, an American style lager, the first and to this day the only beer native to Haiti. Later, under license from Heineken International and Diageo, it added to its line of manufactured drinks, Malta Heineken later renamed Malta H, and the famous Guinness Irish stout. It is also the distributor of imported alcoholic beverages for Diageo in Haiti.

At the beginning of the 21st century, BRANA started bottling its own line of soft drinks under the name King Cola along with energy drink TORO. King Cola comes in a variety of flavors such as, banana, strawberry, grape, and cola champagne. The company furthered its product line expansion by adding bottled water to its line of products named Crystal Sources.

On December 14, 2011, Heineken publicly announced it was taking over BRANA by increasing its ownership from 22.5% to 95%[1].

External links[edit]