The Possum Drop is an annual event at Clay's Corner convenience store organized by proprietors Clay and Judy Logan. At midnight on New Year's Eve, instead of dropping an object, a plexiglass box containing a living opossum is lowered from the roof of the store. The animal is lowered carefully to prevent the occurrence of injury or trauma.Federal and state animal permits are obtained in advance, and the opossum is released afterwards. The festivities vary from year to year, but have included a contest with local men dressed as women to compete for the title "Miss Possum Queen", talent shows from the local Brasstown residents, performances by the Brasstown Militia, and always include clever comic routines from Clay Logan. The event is rounded out by some hymns from the nearby Little Brasstown Church choir, bluegrass music, fireworks, snacks, beverages, and souvenir merchandise.
Clay Logan received international attention in 2004 after the Possum Drop was featured in a New York Times article.