Brastop
Brastop is an ecommerce website specialising in selling D-K cup lingerie and swimwear based in Harrow, Middlesex.[1] Brastop was formed in 2003 and initially had three retail units in London at Baker Street,[2] Victoria [3] and Harrow[4] which were closed down to concentrate on the ecommerce side of the business by 2009.
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History [edit]
In 2008 Brastop tried an initiative with Coopers Beer to offer free beer and advice to Male customers to help buy lingerie for their partner for Christmas [5]
In the Autumn of 2009, Brastop started its own in brand lingerie range under the name Flirtelle.
In November 2010 it was announced that former X-Factor contestant Maria Lawson was to become the face of Brastop for 2011.[6]
In December 2011, Angie Greaves, a radio DJ for Magic 105.4 FM started to contribute to the Brastop blog page and the Fuller Focus section with product reviews. More recently she made a video about checking breasts for Breast Cancer Awareness.[7]
In July 2012 Brastop ran a social media campaign through Facebook and YouTube to coincide with the London 2012 Summer Olympics called the 'Bralympics'. This involved a sporting event every day involving people using bras or wearing bras in the event. The lingerie brand Gossard did a campaign on a similar theme in August 2012 called the 'Lingerie Olympics' to promote their Union Jack lingerie range. [8]
(As of May 2013) A 'Bra Fitting Guide' video on the Brastop YouTube channel currently has 10.9 million views[9]
Awards [edit]
Brastop won the Plus Size Ladies Independent Lingerie Retailer at the 2011 Plus Size Awards by 100percentpeople.com [10] and second in the Plus Size Ladies Lingerie Retailer category.[11] They were also nominated for best fashion blog but fell outside the top 3.
In 2012 Brastop were nominated for Best Lingerie and Best Design Website at the Reveal magazine Click to Buy awards.
Brastop were also shortlisted for their Marketing campaign at the 2012 UK Search Awards for Best use of Search in Retail.[12]
In March 2013 Brastop were nominated for Best Customer Experience at the PayPal Etail Awards.
Model of the Month [edit]
In 2011 Brastop starting to run a monthly modelling competition for its customers with the winner going to a public vote with the opportunity to be on the cover of their customer magazine.[13] The monthly winners have been as follows
