BreadTalk
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This article is outdated. Please update this article to reflect recent events or newly available information. Please see the talk page for more information. (October 2011) |
| Type | Public (SGX: 5DA) |
|---|---|
| Industry | Food and Beverage |
| Founded | 2000 |
| Headquarters | Singapore |
| Key people | George Quek, Managing Director |
| Products | Bread and Cakes |
| Website | http://www.breadtalk.com |
BreadTalk Group Limited (Chinese: 麵包新語 or 麵包物語; pinyin: Miànbāo Xīnyǔ or Miànbāo Wùyǔ) is a listed bakery based in Singapore and was founded in July, 2000. It currently operates a chain of retail outlets through its subsidiary BreadTalk Pte Ltd, selling a wide range of bread, cakes, buns and pastries. The group currently has a chain of 24 retail outlets island wide in Singapore, and is seeking to expand overseas by opening branches in Indonesia, Hong Kong, the People's Republic of China, Philippines, Malaysia, Vietnam, Oman, Kuwait, Thailand, Saudi Arabia, India, South Korea, and Bahrain.
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[edit] History
The company was founded in July, 2000. It became a public company on 6 March 2003.
BreadTalk outlets feature a "see-through" kitchens, often located next to or within the retail outlet, separated from the main retail space by transparent glass panes, allowing the public to view the kitchens. The rationale for doing this was that it would promote confidence in their hygiene quality and food standards.
[edit] Din Tai Fung
BreadTalk is the Singapore franchisee of Taiwanese Xiao Long Bao restaurant, Din Tai Fung （鼎泰豐）. It opened its first restaurant in the upscale Paragon shopping mall, and has opened three other outlets in the island, including one in Bishan and another in the basement annex of Raffles City.
[edit] Food courts
The company has food courts in Wisma Atria, Vivocity and Suntec City shopping malls. Overseas, there are food courts in Hong Kong (also in Silvercord of Canton Road, Tsim Sha Tsui) and People's Republic of China.
[edit] Toast Box
The company has also recently opened new Toast Box kampong kopitiam-styled coffee houses serving mainly coffee and kaya toast among other more modern snacks. These Toast Box outlets are typically attached to a main BreadTalk outlet or located within a Food Republic food court.
[edit] Indonesia
BreadTalk currently has more than 55 outlets in Indonesia.[1] The outlets are owned and managed by Johnny Andrean.[2][3]
[edit] See also
[edit] References
- ^ EnterpriseOne - Breaking Bread at Home and Abroad: It’s Not Just Talk, Enterprise One. Retrieved: April 21, 2010
- ^ Johnny Andrean: Melahirkan Ide-ide Kreatif dari Jalan-jalan, Swa Sembada. Retrieved: April 21, 2010
- ^ (Indonesian) BreadTalk Indonesia:About Us
[edit] External links
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