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Breakthrough Moments (BTM’s) are naturally occurring points in gameplay, when users are most receptive to brand messages. This includes when a player reaches moments of triumph such as completing a level, achieving a high score, defeating a key enemy, or gets stuck on a level and is in need of help.
- Shaul, Brandy. “MediaBrix touts success of Breakthrough Moments in mobile games”, “Inside Mobiel Apps”, 18, December 2013.
- Carney, Michael. “MediaBrix enables targeted advertising during moments of positive and negative emotion in social games”, “PandoDaily”, 18, April 2013.
- Koetsier, John. “Mediabrix’ in-game ads are generating $200 CPMs — 180 times more than traditional ads”, “VentureBeat”, 20, December 2013.