Breast Cancer 3-Day
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The Breast Cancer 3-Day, frequently referred to as the 3-Day, is a 60-mile walk to raise funds and awareness to fight breast cancer. Participants commit to fundraising, training, and dedicating a three-day weekend to the event.
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[edit] About
Taking place in 15 cities nationwide, the Breast Cancer 3-Day is a series of three-day, 60-mile walks that raise millions of dollars for breast cancer research, education, and community health programs. Breast Cancer 3-Day participants raise a minimum of $2,300 and walk an average of 20 miles a day, educating tens of thousands of people about breast health with every step. As the primary beneficiary of the Breast Cancer 3-Day, Susan G. Komen for the Cure receives 85 percent of net proceeds, and the remaining 15 percent goes to the National Philanthropic Trust Breast Cancer Fund.
The Breast Cancer 3-Day supports its participants before the event by providing knowledgeable coaches, training assistance, fundraising advice, and a personal fundraising webpage. During the Breast Cancer 3-Day, walkers and crew members are provided with three meals a day, snacks, liquids, mobile showers, port-a-potties, tents to sleep in, safety guidelines, and 24-hour medical support.
The net proceeds fund breast cancer research, education, and community outreach programs. Since its inception, more than $400 million has been raised through Breast Cancer 3-Day donations, contributions, and sponsorships.
Walkers must be at least 16 years old or be accompanied by an adult. Crew members must be at least 18 years old, and volunteers must be at least 10 years old.
[edit] Beneficiaries
[edit] Susan G. Komen for the Cure
Eighty-five percent of the net proceeds from the event go to Susan G. Komen for the Cure,[1] the largest breast cancer charity in the world.[2]
[edit] National Philanthropic Trust
Fifteen percent of the net proceeds from the 3-Day go to the event manager, the National Philanthropic Trust Breast Cancer Fund, which provides support for breast cancer initiatives including research, treatment, prevention and education.[1].
[edit] History
In 2003, the Breast Cancer 3-Day debuted with current event manager and beneficiary, National Philanthropic Trust, and primary beneficiary, Susan G. Komen for the Cure. Currently, the events are produced by Event 360, based in Chicago, IL.
The first concept for a three day walk for breast cancer was created and produced in 1998 by Avon Products and Dan Pallotta, with production by Pallotta TeamWorks[3] (also producer of the California AIDSRide among other AIDS Rides around the United States, Canada and Europe). That event became independently produced by ex Pallotta Teamworks Vice President Kevin Honeycutt and Avon, and in 2002 the format changed to a two-day walk (the Avon Walk for Breast Cancer, a 39-mile walk over two days).
[edit] See also
[edit] References
- ^ a b Report card Breast Cancer 3-Day website.(PDF)) Retrieved August 13, 2008.
- ^ http://jerusalem.usconsulate.gov/pr-03272007b.html
- ^ About Pallotta TeamWorks
