Bresler's Ice Cream

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Bresler's Ice Cream
Former type Private
Fate Rebranded
Founded 1927
Defunct 2007
Headquarters Chicago, Illinois, U.S.
Number of locations 300+ at peak
Area served U.S.
Products Ice cream

Bresler's 33 Flavors was an American ice cream chain founded in 1927. Its founder was Polish immigrant William J. Bresler, who died in 1985.[1]

In 1954, Bresler's began a fast food hamburger chain called Henry's Hamburgers.[2]

The Bresler's chain was sold in 1987 to Oberweis Dairy in Aurora, Illinois. At the time, it comprised 300 stores, of which 297 were franchises.[3]

Shortly afterward, the chain was renamed from Bresler's 33 Flavors to Bresler's Ice Cream, and added frozen yogurt to its menus to compete with TCBY.[4] Two years later, Oberweis sold the chain to David Lasky.[5][6]

Yogen Früz parent company CoolBrands acquired the chain in 1995 and began expanding it internationally, including locations in Israel and Egypt.[7][8] CoolBrands rebranded the last five Bresler's locations in 2007.[9]

References[edit]

  1. ^ "Founder of Bresler's 33 Flavors dies at 78". The Palm Beach Post. 26 September 1985. Retrieved 23 November 2010. 
  2. ^ The Atlantic 256: 79. 
  3. ^ Frydman, Ken (7 September 1987). "Dairy buys Bresler's chain: Stanley Bresler to focus on convenience stores". Nation's Restaurant News. Retrieved 23 November 2010. 
  4. ^ Frydman, Ken (19 October 1987). "Bresler's adds frozen yogurt, changes name". Nation's Restaurant News. 
  5. ^ Holton, Lisa (10 March 1989). "Exec buys Bresler's ice cream chain from Oberweis Dairy". The Chicago Sun-Times. Retrieved 23 November 2010. 
  6. ^ "Company News; Bresler's Ice Cream". The New York Times. 11 March 1989. Retrieved 23 November 2010. 
  7. ^ "Company Interview Excerpt". The Wall Street Transcript. 25 October 1999. Retrieved 23 November 2010. 
  8. ^ "Coolbrands International history". Funding Universe. Retrieved 23 November 2010. 
  9. ^ Jennings, Lisa (8 June 2009). "Fro-yo forerunner Yogen Früz finds time is right for U.S. growth". Nation's Restaurant News. Retrieved 23 November 2010.