||This article appears to be written like an advertisement. (February 2013)|
Brian Halligan in 2010
|Born||September 1, 1967|
|Alma mater||University of Vermont
MIT Sloan School of Management
Brian Halligan is an American executive and author. He is a CEO and co-founder of HubSpot, an Internet marketing company based in Cambridge, Massachusetts, and is also a senior lecturer at MIT. Halligan uses the term inbound marketing to describe the type of marketing he advocates.
He has co-authored two books on marketing: Inbound Marketing: Get Found Using Google, Social Media, and Blogs with HubSpot co-founder Dharmesh Shah and Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History with David Meerman Scott.
Early life, education and career
Halligan was born in Norwood, Massachusetts, and grew up and attended public schools in Westwood, Massachusetts. He received a Bachelor of Science degree in Electronic Engineering from the University of Vermont and an MBA from MIT Sloan School of Management in 2005.
His career began at Parametric Technology Corporation in several roles leading up to senior vice president of the Pacific Rim, which he grew from no revenue to $80 million. Wishing to work in a smaller company, he joined Groove Networks as vice president of sales and, from 2001 to 2005, he helped the collaboration software company grow from pre-revenue to $20 million when it was acquired by Microsoft and then rebranded as Microsoft SharePoint Workspace.
After a period as a venture partner at Longworth Ventures he co-founded HubSpot in June 2006. In 2012, Inc. magazine reported that the company has $28.5 million in revenue and has 304 employees. He credits the company's success, in part, to innovations like the "Alpha, Beta, Version One" policy, in which employees begin proving their ideas might profit the company "nights and weekends" (the alpha phase) before receiving additional resources (the beta and version one phases). He documents 13 features of the company's "post-modern culture" in an article on Dharmesh Shah's website "OnStartups."
Publications, speeches, and awards
Halligan's first book, Inbound Marketing, was co-authored with HubSpot co-founder Dharmesh Shah. The book is about a method of marketing in which one serves useful information immediate to prospective customers at the moment that they are using a search engine or social media website in order to fulfill a need. This is in contrast to the methods of interrupting them with advertisements at later times. Reviewing the book, Meryl Evans complains that it contains "... elementary stuff ...", but that it "... does a good job for those who don’t have a clue about how to use social media for business ...". It was also reviewed in The Boston Globe. As of July 2011, the book was in its seventh printing, had sold 40,000 copies, and had been translated into nine languages. The thesis of the book is that people now block direct marketing (e.g. blocking e-mail with spam filters) and that the better way to market products is by creating remarkable content (in the literal sense of "content that will be remarked on, linked to, and upvoted for"), such as blog articles and social media that will appear in search engine results pages.
His second book, Marketing Lessons, was co-authored with David Meerman Scott. It uses the marketing activities of the rock band The Grateful Dead as an example of this. Scott Kirsner, reviewing this book in The Boston Globe, mentions that the authors say that they were inspired, in part, by an article in the Atlantic by Joshua Green. In the book,the authors admire the band's many marketing innovations, such as the freemium model, a "taper" section where fans could tape the live show and get early access to tickets via a fan affinity program.
His talks on marketing and business topics include a keynote speech at the Software & Information Industry Association NetGain meeting, and talks at the 2011 Online Marketing Summit and TEDx. He was an entrepreneur in residence at MIT and is presently a senior lecturer there, teaching "Entrepreneurial Product Development and Marketing" with Elaine Chen. He is also an occasional lecturer at Sloan on the science of selling and marketing.
- "HubSpot Management Team, Brian Halligan, CEO & Founder". HubSpot. Retrieved December 3, 2011.
- "Brian Halligan, HubSpot CEO & Co-Founder". Inbound Marketing. Retrieved December 3, 2011.
- Inbound Marketing: Get Found Using Google, Social Media, and Blogs. John Wiley & Sons Inc. 2009. ISBN 0-470-49931-1.
- Scott, David Meerman; Halligan, Brian (2010). Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History.. Hoboken, N.J.: John Wiley & Sons Inc. ISBN 0-470-90052-0.
- "Five MIT Sloan companies to watch #3 HubSpot, Moving the World to Inbound Marketing". MIT Sloan Alumni Magazine (MIT Sloan): 29. Fall 2009. Retrieved January 14, 2012.
- "HubSpot: Key People: Management: Brian Halligan, CEO & Founder". VentureBeat Profiles. Retrieved December 2, 2011.
- "Entrepreneur In Residence: Brian Halligan". Massachusetts Institute of Technology. Retrieved December 3, 2011.
- "Microsoft, Groove Networks to Combine Forces to Create Anytime, Anywhere Collaboration". Microsoft. March 10, 2005. Retrieved December 19, 2011.
- "Brian Halligan". General Catalyst Partners. Retrieved December 3, 2011.
- "HubSpot - company profile". Inc magazine. 2012. Retrieved April 12, 2013.
- Markowitz, Eric (September 2010). "My Story: Brian Halligan of HubSpot". Inc. magazine. Retrieved December 3, 2011.
- Halligan, Brian (July 26, 2010). "Startup Culture Lessons From Mad Men". OnStartups. Retrieved December 3, 2011.
- "Raise the Roof invitation". House Of Possibilities. September 18, 2008. Retrieved January 14, 2012.
- "Board of Directors". Massachusetts Innovation and Technology Exchange (MITX). Retrieved December 3, 2011.
- Evans, Meryl (March 9, 2010). "Inbound Marketing: A Social Media Primer". The New York Times/GigaOm. Retrieved December 19, 2011.
- Kirsner, Scott (October 19, 2009). "Brian Halligan's To-Do List: Run Company, Write Book, Raise $16 Million". The Boston Globe. Retrieved December 3, 2011.
- "Brian Halligan, Nominated for a Small Business Influencer Award in: Leaders". Small Business Influencers. July 2011. Retrieved December 3, 2011.
- Kirsner, Scott (July 16, 2010). "New book casts the Grateful Dead as brilliant marketers". The Boston Globe. Retrieved December 19, 2011.
- Green, Joshua (March 2010). "Management Secrets of the Grateful Dead". the Atlantic magazine. Retrieved December 3, 2011.
- "Software & Information Industry Association NetGain meeting: speakers". Software & Information Industry Association. Retrieved December 7, 2011.
- "Online Marketing Summit speaker, Brian Halligan". UBM TechWeb. Retrieved December 3, 2011.
- Halligan, Brian; Shah, Dharmesh; Caruso, Joe (June 29, 2011). "How do you catch an angel investor's eye?". TEDx Boston. Retrieved December 7, 2011.
- Chen, Elaine; Halligan, Brian. "15.S16 H2 Special Seminar in Management: Entrepreneurial Product Marketing and Development". MIT. Retrieved December 6, 2011.
- "MIT Sloan’s inaugural Marketing Conference to reveal the future of engaging the digital consumer". MIT Sloan. September 1, 2011. Retrieved January 14, 2012.
- About the authors page at Wiley for Inbound Marketing...
- About the authors page at Google Books from Marketing Lessons...