Brian Solis

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Brian Solis
Solis.png
Solis speaking in Geneva, 2011.
Born (1970-12-08) December 8, 1970 (age 44)
Residence Redwood City, California, U.S.
Nationality American
Occupation Principal, The Altimeter Group, Author, Speaker
Website
BrianSolis.com

Brian Solis is a digital marketing analyst, speaker, and author.[1][2][3] He is the principal at Altimeter Group, a research and advisory firm and the author of several books on social media marketing.[4][5]

Career[edit]

Solis began his career in technology marketing and public relations in 1991 at the Dodge and Mansfield agency in Ventura, California.[citation needed] From 1996 to 1999, he held the position of Director at The Benjamin Group, a Silicon Valley agency later acquired by Weber Shandwick.[6] In 1999, Solis a digital and social media marketing company called FutureWorks.[7] In 2011, Solis joined the Altimeter Group as a principal analyst.[citation needed]

Solis is a frequent speaker[8] and executive producer of Pivot Conference, an annual marketing event.[9]

Brian Solis signing a book at SXSW in Austin, TX, March 13, 2011.

Solis' blog is ranked in the Top 10 of the Ad Age Power 150.[10] Solis authored Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, which was published in 2011.[11] This was followed by The End of Business As Usual, later that year.[12] In 2013, Solis announced that his next book, titled What's the Future of Business: Changing the Way Businesses Create Experiences, was scheduled for release in March 11, 2013.[citation needed]

Bibliography[edit]

References[edit]

  1. ^ Lazar, Shira. "Brian Solis on Five Common Social Media Mistakes and How to Avoid Them". Entrepreneur Magazine. 
  2. ^ Constine, Josh (March 21, 2012). "Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do". TechCrunch. 
  3. ^ Marshall Kirkpatrick (March 9, 2011). "Corporate Social Strategy Firm Altimeter Adds Industry Leader Brian Solis to Its Team". ReadWriteWeb. 
  4. ^ Rosenbloom, Stephanie. "For the Plugged-In, Too Many Choices". New York Times. 
  5. ^ Norman, Joshua. "Boomers Joining Social Media at Record Rate". CBS News. 
  6. ^ Courtney Boyd Myers (April 14, 2011). "An Interview with Brian Solis". TNW Social Media. 
  7. ^ Ciarallo, John (October 2, 2009). "Interview: Brian Solis, FutureWorks Principal, Blogger, Author". Media Bistro. 
  8. ^ "Billy Corgan Rants About 'Posers' at SXSW". Rolling Stone. March 13, 2012. 
  9. ^ Greenberg, Paul (January 24, 2013). "Lessons from and for 21st Century Leaders". EnterpriseIrregulars.com. 
  10. ^ "Power 150". Ad Age. 
  11. ^ Solis, Brian (April 23, 2010). "21 Twitter Tips From Socially Savvy Companies". Fast Company. 
  12. ^ Thomas, Jesse (April 12, 2012). "Engagement Ain't Nothin' But A Number: Brian Solis on Connected Customers". Forbes. 

External links[edit]