Brian Solis

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Brian Solis

Solis speaking in Geneva, 2011.
Born December 8, 1970 (1970-12-08) (age 41)
Residence Redwood City, California, U.S.
Nationality American
Occupation Principal, The Altimeter Group, Author, Speaker
Website
BrianSolis.com

Brian Solis (born 1970) is an American industry analyst, currently principal at Altimeter, author, entrepreneur, speaker, and host of Revolution, a webshow.[1] He is known for his research, writings, and speaking engagements about the convergence between traditional media and social media on business, marketing, publishing, and culture. In March 2010, www.briansolis.com was rated the world's #9 marketing blog by Advertising Age's "Power 150".[2] Prior to joining Altimeter, he was founder and principal of FutureWorks, a creative agency and business consultancy for new media.[3]

Contents

[edit] Life and early career

Solis entered the technology public relations field in 1991, working for the Dodge and Mansfield agency in Ventura, California. Solis also held the position of Director at The Benjamin Group, a Silicon Valley agency later acquired by Weber Shandwick. In the 1990s, he began to engage with message boards, communities and early blogs.[4]

Solis resides in Redwood City, CA and travels often, giving keynotes on social media, business, marketing, publishing, and culture.

[edit] Career

[edit] FutureWorks (1999-Present)

Solis founded FutureWorks in 1999, specializing in new media marketing, branding, and business strategy. Solis led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. He was principal until 2011 and currently serves as an advisor.[3]

[edit] Altimeter (2011-Present)

In March 2011, Solis became principal at Altimeter.[1] Solis works with businesses on new media strategies and frameworks to connect companies and customers, employees, and other stakeholders. He specializes in change management to help businesses and leadership teams introduce new media resources, systems and processes, and management layers to connect with customers.[3]

[edit] Publications

Brian Solis signing a book at SXSW in Austin, TX, March 13, 2011.

[edit] Books

Brian Solis' latest book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution was published by Wiley in October 2011 with a foreword written by Katie Couric.[5] In March 2010, Wiley published Solis' Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, with an introduction written by Ashton Kutcher.[6][7] Previously, Solis co-wrote Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR with Deirdre Breakenridge. Together with primary author Geoff Livingston, Solis was also a co-writer on the book Now is Gone, which won an Axiom Business Book Award.[8] Solis has also contributed many forewords including PR 2.0 by Deirdre Breakenridge and MySpace Marketing by Sean Percival, Twittfaced by Jacob Morgan, among others.[9] Bibliography

[edit] Blogs

In March 2010, www.briansolis.com was rated the world's #9 marketing blog by Advertising Age's "Power 150".[2] Solis is also co-founder of social media blog Bub.blicio.us.[10] He contributes articles to TechCrunch, Mashable, Technorati, Bloomberg Businessweek[11] and Harvard Business Review.[12] Solis is also an author, co-author and collaborator involved in several Twitter-related projects. With developer Christopher Peri, he released the FriendFilter[13] Twitter application in March 2009. Solis is also the co-founder of Web 2.0 firm BuzzGain.[14]

[edit] Photography

Solis is known in the Silicon Valley for his photography of business events and figures, including the unveiling of the Dell Adamo[15] and photographs of Michael Arrington and Mark Cuban for the Los Angeles Times.[16]

[edit] Television and Film

Solis hosts an interview series called Revolution. Guests include Katie Couric, Guy Kawasaki, and Mark Burnett, among others.[17] In 2010, Solis was featured in Melissa Pierce's film, Life In Perpetual Beta.[18]

[Social media is] a global movement changing how we think about life; how we share experiences and stories. [...] We're going to see a fundamental shift in everything.
—Brian Solis, Life In Perpetual Beta

In November 2010, Solis was a featured in Darkcasting, a web series produced by Lexus and hosted by comedian Whitney Cummings.[19] During the same year, Ford Motor Company released a video titled A Special Ford Invitation for Brian Solis to promote a new Ford Focus model.[20]

[edit] Activities

[edit] Speaking engagements

In 2008, Solis spoke at the O'Reilly Media Web 2.0 Expo on the rise of micro-blogging services, such as Twitter. In 2010, he spoke at over 100 worldwide events and is currently ranked a leading influential public speaker.[21] Brian Solis Upcoming Appearances

[edit] Organizations

Solis is a co-founder of the Social Media Club, a national organization which convenes events for the purpose of sharing best practices, establishing standards and promoting social media literacy. He is an original member of the Media 2.0 Workgroup, and also contributes to the Social Media Collective. He is an organizer of Social Media Week San Francisco.[22]

[edit] Pivot Conference

In addition to his speaking engagements, Solis is the producer, editorial director and host for The Pivot Conference.[23]

[edit] Contributions to Social Media

The Brandsphere
The Conversation Prism 2.0

[edit] P.R. 2.0

Solis coined the phrase "PR 2.0", and is described in the 2008 book PR 2.0 as "a founding father of the PR 2.0 concept" who "realized early on how PR, multimedia and the Web would intersect and create a new breed of PR/Web marketers."[24]

[edit] Infographics

In 2008, Solis created The Conversation Prism, a widely-distributed infographic depicting the different types of social media categories and the companies which represent them.[25] In 2011, Solis created The Brandsphere, an infographic depicting how brands propagate through digital media, which he refers to as the "transmedia" landscape.[26] Solis is the creator of several other infographics, including The Twitterverse, Social Compass, and Behaviorgraphics.[27][28][29] Artwork is created by JESS3, an interactive agency specializing in data visualization.[25]

[edit] Social Media Recognition

In Solis' essays, e-books and speaking engagements, he has made a project of defining social media as a definitive media category.[30]

[edit] Awards and Honors

  • 2011 - Authority Award - Software Advice[31]
  • 2010 - Influential Leaders - CRM Magazine[32]
  • 2009 - 40 Under 40 - PR Week[33]
  • 2009 - PR Blogger of the Year - PR News Online[34]
  • 2008 - Advertising/Marketing/PR/Event Planning, Now Is Gone - Axiom Business Book Awards[8]
  • 2008 - 40 Under 40 - San Jose Business Journal.[35]

[edit] Bibliography

  • The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (John Wiley & Sons), Brian Solis, Foreword by Katie Couric, ISBN 978-1-118-07755-9, 2011
  • Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign, Dave Peck, Foreword by Brian Solis, 2011.
  • Smart Business, Social Business: A Playbook for Social Media in Your Organization, Michael Brito, Foreword by Brian Solis, 2011.
  • The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers, Becky Carroll, Foreword by Brian Solis, 2011.
  • Social Media Geek-to-Geek: Practical Insights for Technology Marketers, Rick Jamison, Foreword by Brian Solis, 2011
  • Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization, Olivier Blanchard, Foreword by Brian Solis, 2011.
  • Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (John Wiley & Sons), Brian Solis, Foreword by Ashton Kutcher, Hardcover ISBN 978-0-470-57109-5, 2010, Paperback ISBN 978-1-118-00376-3, 2011
  • Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, Deirdre Breakenridge, Brian Solis, 2009.
  • TwittFaced: Your Toolkit for Understanding and Maximizing Social Media, Jacob Morgan, Josh S Peters, Foreword by Brian Solis, 2009.
  • MySpace Marketing: Creating a Social Network to Boom Your Business, Sean Percival, Foreword by Brian Solis, 2008
  • The Essential Guide to Social Media, e-book, Brian Solis, 2008.
  • PR Tips for Startups, e-book, Brian Solis, 2008.
  • The Art and Science of Blogger Relations, e-book, Brian Solis, 2008.
  • Now Is Gone: A Primer on New Media for Executives and Entrepreneurs, Geoff Livingston, Brian Solis, 2007.
  • The Art and Science of Social Media and Community Relations, e-book, Brian Solis, 2007.
  • The Social Media Manifesto – Integrating Social Media into Marketing Communications, essay, Brian Solis, June 2007.

[edit] Filmography

[edit] References

  1. ^ a b Marshall Kirkpatrick (9 March 2011). "Corporate Social Strategy Firm Altimeter Adds Industry Leader Brian Solis to Its Team". ReadWriteWeb. http://www.readwriteweb.com/archives/boutique_analyst_firm_altimeter_adds_industry_lead.php. Retrieved 14 March 2011. 
  2. ^ a b AdAge Power 150, adage.com
  3. ^ a b c "About Brian Solis". BrianSolis.com. http://www.briansolis.com/about/. Retrieved 1 May 2011. 
  4. ^ Courtney Boyd Myers (14 April 2011). "An Interview with Brian Solis". TNW Social Media. http://thenextweb.com/socialmedia/2011/04/13/interview-brian-solis-on-publishing-a-book-in-the-era-of-realtime/. Retrieved 1 May 2011. 
  5. ^ The End of Business As Usual, "Wiley Publishers', 2011
  6. ^ Erik Qualman (March 17, 2010). "Social Media Thought Leaders - Who's No. 1?". ClickZ. http://www.clickz.com/3639809. 
  7. ^ "The top 10 business bestsellers". Business Standard. April 19, 2010. http://www.business-standard.com/india/news/the-top-10-business-bestsellers/392287/. 
  8. ^ a b Announcing the Results of the First Annual Axiom Business Book Awards, Independent Publisher, February 2008.
  9. ^ Brian Solis Executive Profile, "Future-Works", 2009.
  10. ^ About, bub.blicio.us
  11. ^ ROI Doesn't Mean 'Return on Ignorance', Brian Solis, Bloomberg Businessweek, July 7, 2010.
  12. ^ Social Media's Critical Path: Relevance to Resonance to Significance, Brian Solis, Harvard Business Review, July 19, 2010
  13. ^ "Judging how worthy you are of being followed with FriendFilter," thelettertwo.com, March 2009
  14. ^ "BuzzGain Enters Public Beta," blogstring.com, January 2009
  15. ^ Brian Solis (January 9, 2009). "Dell Grants Exclusive Photo Shoot of New Adamo Line of Luxury Notebooks". Bub.blicio.us. http://bub.blicio.us/dell-grants-exlusive-photoshoot-of-new-adamo-line-of-luxury-notebooks/. Retrieved May 23, 2010. 
  16. ^ Jessica Guynn (September 10, 2008). "TechCrunch50 recap: Dancing with tech stars Mark Cuban, Peter Thiel". Los Angeles Times. http://latimesblogs.latimes.com/technology/2008/09/techcrunch50-re.html. 
  17. ^ Brian Solis (March 25, 2011). "Guy Kawasaki on the Art of Enchantment". Technorati. http://technorati.com/business/article/guy-kawasaki-on-the-art-of/. 
  18. ^ Melissa Pierce (2010). "Life In Perpetual Beta". Life In Perpetual Beta. http://lifeinperpetualbeta.com/viewing-room/11/Life%20in%20Perpetual%20Beta%20V%201.0. Retrieved zAug 31, 2011. 
  19. ^ Suzanne Vranica (November 14, 2010). "Tweeting to Sell Cars". The Wall Street Journal. http://online.wsj.com/article/SB10001424052748704658204575610593926104822.html. 
  20. ^ Ford Motor Company (2010). "A Special Ford Invitation for Brian Solis". YouTube. http://www.youtube.com/watch?v=r8XiuRQ0QR8. Retrieved zAug 31, 2011. 
  21. ^ "Speaking". BrianSolis.com. http://www.briansolis.com/speaking/. Retrieved 14 March 2011. 
  22. ^ "Team". Social Media Week. http://socialmediaweek.org/sanfrancisco/team/. Retrieved 14 March 2011.  along side Krystyl Baldwin
  23. ^ "The Pivot Team || Pivot Conference 2011". http://2011.pivotcon.com/about/the-pivot-team/. 
  24. ^ Breakenridge,Deirdre. "PR 2.0: New Media, New Tools, New Audiences”, FT Press, April 5, 2008
  25. ^ a b Jennifer Leggio (August 7, 2008). "'Conversation Prism' helps corporations visualize social media strategies". ZDNet. http://www.zdnet.com/blog/feeds/conversation-prism-helps-corporations-visualize-social-media-strategies/171. 
  26. ^ Zennie62 (August 23, 2011). "Infographic The Brandsphere By Brian Solis and JESS3 Is Complex Social Media". SF Gate. http://www.sfgate.com/cgi-bin/blogs/abraham/detail?entry_id=95939. 
  27. ^ Brian Solis (January 4, 2011). "'Exploring the Twitterverse". Fast Company. http://www.fastcompany.com/1714220/exploring-the-twitterverse. 
  28. ^ Brian Solis (January 14, 2011). "'The Social Compass is the GPS for the Adaptive Business". Social Media Today. http://socialmediatoday.com/briansolis/261355/social-compass-gps-adaptive-business. 
  29. ^ Brian Solis (February 28, 2011). "'Behaviorgraphics: Discovering the "Me" in Social Media". Fast Company. http://www.fastcompany.com/1732616/behaviorgraphics-discovering-the-me-in-social-media. 
  30. ^ Defining Social Media, Particls. Blog, June 29, 2007.
  31. ^ Software Advice’s 2011 Authority Awards, Software Advice, December 29, 2011.
  32. ^ The Editors of CRM Magazine (August 2010). "The 2010 CRM Market Awards". CRM. http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-2010-CRM-Market-Awards---Introduction-69180.aspx. Retrieved September 16, 2010. 
  33. ^ "2009 PR People Awards: PR Blogger of the Year". PR News. December 7, 2009. http://www.prnewsonline.com/free/2009-PR-People-Awards-PR-Blogger-of-the-Year_13499.html. Retrieved May 4, 2011. 
  34. ^ "40 under 40 - 2009". PR Week. August 1, 2009. http://www.prweekus.com/40-under-40--2009/article/140777/4/. Retrieved September 16, 2010. 
  35. ^ Silicon Valley's 40 Under 40, San Jose Business Journal, May 16, 2008.

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