Brian Solis
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| Brian Solis | |
|---|---|
 Solis speaking in Geneva, 2011. |
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| Born | December 8, 1970 |
| Residence | Redwood City, California, U.S. |
| Nationality | American |
| Occupation | Principal, The Altimeter Group, Author, Speaker |
| Website | |
| BrianSolis.com | |
Brian Solis (born 1970) is an American industry analyst.[1]
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[edit] Life and early career
Solis entered the technology public relations field in 1991, working for the Dodge and Mansfield agency in Ventura, California. Solis also held the position of Director at The Benjamin Group, a Silicon Valley agency later acquired by Weber Shandwick. In the 1990s, he began to engage with message boards, communities and early blogs.[2]
[edit] Career
Solis founded FutureWorks in 1999, specializing in new media marketing, branding, and business strategy. Solis led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. He was principal until 2011, serving later as an advisor.[3]
In March 2011, Solis became principal at Altimeter.[1] Solis works with businesses on new media strategies and frameworks to connect companies and customers, employees, and other stakeholders..[3]
[edit] Publications
Brian Solis' The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution was published by Wiley in October 2011.[4][non-primary source needed] In March 2010, Wiley published Solis' Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.[5][6]
[edit] Television and Film
Solis hosts an interview series called Revolution. Guests include Katie Couric, Guy Kawasaki, and Mark Burnett, among others.[7][non-primary source needed]
In November 2010, Solis was a featured in Darkcasting, a commercial series produced by Lexus and hosted by comedian Whitney Cummings.[8]
[edit] Contributions to Social Media
In 2008, Solis created The Conversation Prism, an infographic depicting the different types of social media categories and the companies which represent them.[9] In 2011, Solis created The Brandsphere, an infographic depicting how brands propagate through digital media, which he refers to as the "transmedia" landscape.[10]
[edit] References
- ^ a b Marshall Kirkpatrick (9 March 2011). "Corporate Social Strategy Firm Altimeter Adds Industry Leader Brian Solis to Its Team". ReadWriteWeb. http://www.readwriteweb.com/archives/boutique_analyst_firm_altimeter_adds_industry_lead.php. Retrieved 14 March 2011.
- ^ Courtney Boyd Myers (14 April 2011). "An Interview with Brian Solis". TNW Social Media. http://thenextweb.com/socialmedia/2011/04/13/interview-brian-solis-on-publishing-a-book-in-the-era-of-realtime/. Retrieved 1 May 2011.
- ^ a b "About Brian Solis". BrianSolis.com. http://www.briansolis.com/about/. Retrieved 1 May 2011.
- ^ The End of Business As Usual, "Wiley Publishers', 2011
- ^ Erik Qualman (March 17, 2010). "Social Media Thought Leaders - Who's No. 1?". ClickZ. http://www.clickz.com/3639809.
- ^ "The top 10 business bestsellers". Business Standard. April 19, 2010. http://www.business-standard.com/india/news/the-top-10-business-bestsellers/392287/.
- ^ Brian Solis (March 25, 2011). "Guy Kawasaki on the Art of Enchantment". Technorati. http://technorati.com/business/article/guy-kawasaki-on-the-art-of/.
- ^ Suzanne Vranica (November 14, 2010). "Tweeting to Sell Cars". The Wall Street Journal. http://online.wsj.com/article/SB10001424052748704658204575610593926104822.html.
- ^ Jennifer Leggio (August 7, 2008). "'Conversation Prism' helps corporations visualize social media strategies". ZDNet. http://www.zdnet.com/blog/feeds/conversation-prism-helps-corporations-visualize-social-media-strategies/171.
- ^ Zennie62 (August 23, 2011). "Infographic The Brandsphere By Brian Solis and JESS3 Is Complex Social Media". SF Gate. http://www.sfgate.com/cgi-bin/blogs/abraham/detail?entry_id=95939.
[edit] External links
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