Brick and mortar business
From Wikipedia, the free encyclopedia
Brick and mortar (B&M) refers to a company that possesses a building for operations[1]. The phrase can be a misnomer, since not all buildings are physically constructed from bricks and mortar.
In the jargon of eCommerce, brick and mortar businesses are companies that have a physical presence (for example, a building made of bricks and mortar)—and offer face-to-face consumer experiences. This term is usually used to contrast with a transitory business or an internet-only presence (see online shop for comparison). An example would be the brick-and-mortar movie-rental shop Blockbuster Video, which is in competition with the newer online rental services offered by Netflix.
A comparable term in the United Kingdom is High Street shops, although the phrase brick(s) and mortar business is also used.
[edit] References
| Look up brick and mortar in Wiktionary, the free dictionary. |

