In contemporary western culture a bridesman is a male friend of the bride, one who walks down the aisle in the bridal ceremony in the traditional place of a bridesmaid.
The term however has an ancient and obscure, possibly confabulated origin. The term is first noted by the encyclopedia Judaica from the European Diaspora of the middle of the 13th century. In this context, a bridesman was not a friend of the bride but of the groom. He paid for and arranged the wedding from his own money and would be repaid someday by the groom. It was a position of the highest level of honor in male friendship. It was akin to the modern-day best man.
In Hungary the ancient tradition of the bridesman is still very popular. They call him vőfély or in some regions "vőfény". The vőfély is the "spokesman" of the bridegroom ("vő" means son-in-law).