Bridge mix

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Bridge mix
Alternative names
Grand Slam mix
Main ingredients
Nuts, fruits, chocolate
Cookbook:Bridge mix  Bridge mix

Bridge mix or Grand Slam mix is a type of snack mix or candy consisting of nuts, fruits, and "cremes" all covered in chocolate.

Some common ingredients in bridge mix include:

One of the major US producers of bridge mix is Brach's. Hershey Canada sells it under the name "Bridge Mixture".

Bridge mix is named for the card game of bridge, since bridge tournaments are notorious for providing dishes of candy and snacks at the game tables.

Hershey Canada's product[edit]

Hershey Canada's Bridge Mixture is sold in yellow boxes of 52 grams, 105 grams and 130 grams, or bags of 340 grams. The mixture includes candies coated in both milk and dark chocolate. There is no significant marketing of the product, which maintains its somewhat low profile. As of 2009, the packages do not bear the Hershey logo and the product is not mentioned in the Hershey Canada website. The fine print still indicates that the product is "imported by Hershey Canada Inc." Because of its low profile, Bridge Mixture depends greatly on word of mouth marketing.[citation needed] The slogan for the candy is: "A delicious assortment of coated confectionery".

The mixture includes:

Mint, orange, and Irish creme flavored pieces coated in dark chocolate; peanuts, raisins, caramels, and Turkish delight coated in milk chocolate.[1]

Trademark[edit]

The Canadian "Bridge Mixture" trademark is owned by Hershey Canada Inc. It was first registered in 1951, by the Walter M. Lowney Company, and first used in 1935.[2]

References[edit]