In 2010 Andrew Percy won the Brigg and Goole constituency for the first time at the 2010 general election, ending 13 years of representation by the Labour Party. The Liberal Democrats amassed their largest share of the vote since the seat's creation in 1997.
In the 2011 local elections the Conservatives made further progress, winning 3 seats from Labour and one from the Independents. The Conservatives now have 15 councillors, compared to 5 for Labour (2 gains from the Liberal Dems) and one Independent. The Conservatives also increased their share of vote compared to 2007.