Brightcove

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Brightcove, Inc. is a Boston, Massachusetts–based company that produces an online video platform.

History[edit]

Brightcove was founded in 2004 by Jeremy Allaire, who now serves as Executive Chairman, and Bob Mason. In March 2006, Brightcove acquired Seattle-based Metastories, makers of StoryMaker, a publishing tool for video, audio, images, and text. In May of that year, it established a distribution partnership with TiVo[1][2][3] and a content delivery partnership with Limelight Networks.

Coinciding with a series of deals with UK media companies, Brightcove opened an office in London in July 2007.

In November 2009, Brightcove was named as one of the top two U.S. video platform vendors.[4]

In April 2010, it was reported that Brightcove raised $12 million in fourth-round funding, nearing a total of $100 million, but still barely breaking even with the projected $50 million in annual revenue.[5]

In August 2010, Brightcove announced a content delivery partnership with Akamai Technologies.[6]

Internet TV partnerships[edit]

In December 2005 Brightcove partnered with Reuters to create a program to syndicate customized news video players.[7] In 2006, Brightcove completed Internet TV partnership deals with a number of large media companies including The New York Times Company (NYTimes.com and About.com),[8] Discovery Communications (Discovery Channel, Travel Channel), and Sony BMG among others. In 2007, Brightcove capitalized on a trend of magazine and newspaper publishers expanding into online video[9] by signing deals with print media companies including Time Inc., TV Guide, and Washingtonpost.Newsweek Interactive.

Since then, a number of television and cable media companies have begun to use Brightcove as an alternate, non-exclusive distribution channel for their video content.[10]

Brightcove Studio[edit]

The Brightcove Studio was home to the Brightcove Internet TV platform. Geared toward professional video publishers, the studio was used to create, customize, distribute, and monetize video player widgets. Videos, lineups, players, and online channels were all created and managed through a content management system called the Brightcove Console, an Adobe Flex-based internet application. Monetization was achieved through video sales and advertising.

Technology[edit]

Brightcove.tv[edit]

Brightcove.tv was a video website dedicated to promoting Brightcove content. Every publisher who created a Brightcove account was assigned a channel, their own page on Brightcove.tv.

Publishers could customize their channel through the Brightcove Console. Simple details like the channel's name, logo, and description could be updated in the user's profile. The content of a channel was defined by changing the settings of individual titles, lineups, and players to allow distribution and promotion on Brightcove.tv.

On December 17, 2008, Brightcove shut down Brightcove Network accounts that had not been upgraded to paid Brightcove platform accounts. At the same time, they shut down the Brightcove.TV website (which is separate from the corporate Brightcove website).[11]

App Cloud[edit]

In May 2011, Brightcove announced its App Cloud online product that is targeted at the development of mobile applications.[12] App Cloud allows companies to develop apps once using its online interface, and then deploy them as iPhone and Android native apps.[12]

App Cloud was made generally available in November 2011.[13] NBC used App Cloud to power its NBCU Screen It Emmy screener app for the iPad. The app allows 15,000 members of the Academy of Television Arts & Sciences who vote on the Emmy awards to gain authenticated access to view NBC's programs.[14] The App Cloud was terminated in early 2013.[15]

References[edit]

  1. ^ Lieberman, David (2006-05-09). "TiVo Hooks up with Internet Video and Ad Sales Service". http://www.usatoday.com. Retrieved 2010-04-26. 
  2. ^ Wingfield, Nick (2006-05-10). "TiVo to Offer Video From the Internet In Brightcove Deal". Wall Street Journal. 
  3. ^ "TiVo Links with Brightcove as PC-TV Lines Blur". http://www.news.com/. 2006-05-09. 
  4. ^ "Brightcove a top online video platform vendor". http://www.broadcastnow.co.uk/. 2009-11-10. 
  5. ^ "Brightcove raises $12M on way to IPO: More money down the online-video drain?". 2010-04-05. 
  6. ^ "Akamai & Brightcove Announce Global Alliance". Brightcove Blog. 
  7. ^ "Reuters video to get mass distribution". http://www.news.com/. 2005-12-20. 
  8. ^ "New York Times partners with Web-video firm". http://newyorkbusiness.com. 2006-02-08. 
  9. ^ Lieberman, David (2007-02-12). "Magazines start studios to join online video craze". http://www.usatoday.com/. Retrieved 2010-04-26. 
  10. ^ Schneider, Michael (2007-06-17). "Fox locks deal with Web TV service: Brightcove pacts with company". http://www.variety.com/. 
  11. ^ NewTeeVee.com (11/03/2008)
  12. ^ a b Devindra Hardawar, VentureBeat. "Brightcove steps into app creation biz with App Cloud." May 24, 2011.
  13. ^ Lawler, Ryan (November 30, 2011). "Brightcove launches cloud-based mobile app platform". Retrieved 26 March 2012. 
  14. ^ Richmond, Will (March 16, 2012). "Brightcove Powering NBCU's New Emmy Screener iPad". Retrieved 26 March 2012. 
  15. ^ "Brightcove AppCloud FAQ" (Press release). June 20, 2013. Retrieved 20 June 2013. 

External links[edit]