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Industry Enterprise social software
Founded 1999
Key people
Matt Greeley
Vincent Carbone
Products Innovation management
Social network
Prediction market

Brightidea is a San Francisco-based company that provides on-demand Innovation management software.[1] Their Software-as-a-service platform supports collaboration and crowdsourced feedback for end-to-end tracking of the innovation process.[2][3] Brightidea was an early pioneer in using the internet to crowdsource product improvements.[4] Brightidea’s products include, WebStorm, Switchboard, and Pipeline.[5]

Founded in 1999, Brightidea currently has over 300 clients worldwide.[6] Their clients include: Hewlett-Packard, Adobe, Bosch, Cisco, Harley-Davidson, Experian, Emerson, British Telecom, Bristol-Myers Squibb, and Honeywell.[7] Brightidea also powered the first Cisco I-Prize competition in the fall of 2007.[8], a portal to crowdsource ideas around a business model was supported by Brightidea.[9] The CEO of Napster looked to the website for ideas on a business model around online music downloads.[10]


Brightidea presents many features including :

  • WebStorm scheduler : a tool to manage concurrent innovation campaigns
  • Social collaboration tools drawing employees into collaborative innovation
  • Boards for showing the best ideas issued from the collaborative innovation
  • WebStorm Feedback and reporting aiming to show and justify the true value of the programs

See also[edit]

External links[edit]