|Industry||Enterprise social software|
|Headquarters||San Francisco, California|
|Key people||Matt Greeley
Brightidea is a San Francisco-based company that provides on-demand Innovation management software. Their Software-as-a-service platform supports collaboration and crowdsourced feedback for end-to-end tracking of the innovation process. Brightidea was an early pioneer in using the internet to crowdsource product improvements. Brightidea’s products include, WebStorm, Switchboard, and Pipeline.
Founded in 1999, Brightidea currently has over 300 clients worldwide. Their clients include: Hewlett-Packard, Adobe, Bosch, Cisco, Harley-Davidson, Experian, Emerson, British Telecom, Bristol-Myers Squibb, and Honeywell. Brightidea also powered the first Cisco I-Prize competition in the fall of 2007. SaveNapster.com, a portal to crowdsource ideas around a business model was supported by Brightidea. The CEO of Napster looked to the website for ideas on a business model around online music downloads.
Brightidea presents many features including :
- WebStorm scheduler : a tool to manage concurrent innovation campaigns
- Social collaboration tools drawing employees into collaborative innovation
- Boards for showing the best ideas issued from the collaborative innovation
- WebStorm Feedback and reporting aiming to show and justify the true value of the programs