Brigitte (magazine)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Brigitte
Brigitte (magazine).jpg
Editor Brigitte Huber
Categories women's magazine
Frequency Biweekly
Circulation nearly 800,000
Year founded 1954; 61 years ago (1954)
Company Gruner + Jahr
Country Germany
Language German
Website brigitte.de

Brigitte is the largest women's magazine of Germany, with a circulation of around 800,000 and an estimated readership of 3,6 million.[1]

History and profile[edit]

Published every two weeks by Gruner + Jahr, the magazine was established in 1954 in West Germany.[1][2] The magazine launched its website in April 1997.[3] The target audience of the magazine is both housewives and working women.[4]

Andreas Lebert and Brigitte Huber served as co-editors.[5] Lebert, after serving in the post from 2002 to 2012, left the magazine to become editor-in-chief of Zeit Wissen magazine.[6]

In 2010 the magazine began to employ real women instead of professional models.[7]

See also[edit]

References[edit]

  1. ^ a b "Magazines in the reading room". Goethe Institute. Retrieved 9 August 2014. 
  2. ^ Catherine C. Fraser; Dierk O. Hoffmann (1 January 2006). Pop Culture Germany!: Media, Arts, and Lifestyle. ABC-CLIO. p. 200. ISBN 978-1-85109-733-3. Retrieved 1 November 2014. 
  3. ^ Ulrich Kaiser (2006). "Magazines and their Companion Websites: Competing Outlet Channels?". Review of Marketing Science 4. Retrieved 9 December 2013. 
  4. ^ Katharina M. Dallmann (2001). "Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach". European Journal of Marketing 35 (11/12). ISSN 0309-0566. Retrieved 14 December 2014. 
  5. ^ BRIGITTE führt Chefredaktionen zusammen Birgitte
  6. ^ Veronika Wehner (15 July 2013). "Lebert becomes editor-in-chief of ZEIT WISSEN". Media Bulletin. Retrieved 5 October 2013. 
  7. ^ "Top German magazine trades models for "real" women". Deutsche Welle. 7 January 2010. 

Literature[edit]

  • Dora Horvath: Bitte recht weiblich! Frauenleitbilder in der deutschen Zeitschrift „BRIGITTE“ 1949-1982. Chronos Verlag, Zurich 2000
  • Sylvia Lott-Almstadt: Brigitte 1886-1986, Chronik einer Frauenzeitschrift. Gruner + Jahr AG & Co, Hamburg 1986, ISBN 3-570-04930-2

External links[edit]