Brigitte (magazine)

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Brigitte
Brigitte (magazine).jpg
Editor Brigitte Huber
Categories Women's magazine
Frequency Biweekly
Year founded 1886; 129 years ago (1886)
Company Gruner + Jahr
Country Germany
Language German
Website brigitte.de

Brigitte is the largest women's magazine of Germany, with a circulation of around 800,000 and an estimated readership of 3,6 million.[1]

History and profile[edit]

The magazine was first published in 1886 under the name Das Blatt der Hausfrau (meaning Housewife’s Journal in English).[2][3] Its target audience was the middle-class bourgeois housewife and the magazine often covered articles about child-rearing and foods.[2] During World War II it stopped publication.[2]

The magazine was relaunched in 1949 and was renamed as Brigitte in 1954.[2][4] Brigitte merged with another women's magazine Constanze in 1969.[5]

Brigitte is published every two weeks by Gruner + Jahr.[1] The magazine launched its website in April 1997.[6] The target audience of the magazine is both housewives and working women.[7]

Andreas Lebert and Brigitte Huber served as co-editors of Brigitte.[8] Lebert, after serving in the post from 2002 to 2012, left the magazine to become editor-in-chief of Zeit Wissen magazine.[9]

In 2010 the magazine began to employ real women instead of professional models.[10]

Circulation[edit]

Brigitte had a circulation of 150,000 copies in 1926.[2] It was 940,700 copies in 1999.[11] During the fourth quarter of 2000 its circulation rose to 958,258 copies.[12] In 2001 it was one of top 50 women's magazine worldwide with a circulation of 958,000 copies.[13] In 2004 the magazine had a circulation of 771,281 copies.[14] Its circulation was 693,248 copies in 2010.[15]

See also[edit]

References[edit]

  1. ^ a b "Magazines in the reading room". Goethe Institute. Retrieved 9 August 2014. 
  2. ^ a b c d e Nina Sylvester (2007). "Before Cosmopolitan". Journalism Studies 8 (4). doi:10.1080/14616700701411953. Retrieved 17 April 2015. 
  3. ^ John Sandford (3 April 2013). Encyclopedia of Contemporary German Culture. Routledge. p. 199. ISBN 978-1-136-81603-1. Retrieved 3 May 2015. 
  4. ^ Catherine C. Fraser; Dierk O. Hoffmann (1 January 2006). Pop Culture Germany!: Media, Arts, and Lifestyle. ABC-CLIO. p. 200. ISBN 978-1-85109-733-3. Retrieved 1 November 2014. 
  5. ^ Catherine C. Fraser; Dierk O. Hoffmann (1 January 2006). Pop Culture Germany!: Media, Arts, and Lifestyle. ABC-CLIO. p. 200. ISBN 978-1-85109-733-3. Retrieved 6 April 2015. 
  6. ^ Ulrich Kaiser (February 2002). "The Effects of Website Provision on the Demand for German Women's Magazines" (PDF). NBER Working Paper. Retrieved 9 March 2015. 
  7. ^ Katharina M. Dallmann (2001). "Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach". European Journal of Marketing 35 (11/12): 1320–1341. doi:10.1108/EUM0000000006478. ISSN 0309-0566. 
  8. ^ BRIGITTE führt Chefredaktionen zusammen Birgitte
  9. ^ Veronika Wehner (15 July 2013). "Lebert becomes editor-in-chief of ZEIT WISSEN". Media Bulletin. Retrieved 5 October 2013. 
  10. ^ "Top German magazine trades models for "real" women". Deutsche Welle. 7 January 2010. Retrieved 14 November 2014. 
  11. ^ Ingomar Kloss; M. Abe (1 January 2001). Advertising Worldwide: Advertising Conditions in Selected Countries. Springer Science & Business Media. p. 130. ISBN 978-3-540-67713-0. Retrieved 29 March 2015. 
  12. ^ Fiona Jebb (13 April 2001). "Campaign report on Germany". Campaign. Retrieved 30 March 2015. 
  13. ^ "Top 50 Women’s magazines worldwide (by circulation)" (PDF). Magazines. Retrieved 30 March 2015. 
  14. ^ "Women’s Magazines in Germany" (PDF). Gruner+Jahr. Hamburg. March 2005. Retrieved 1 March 2015. 
  15. ^ "World Magazine Trends 2010/2011" (PDF). FIPP. Retrieved 4 April 2015. 

Literature[edit]

  • Dora Horvath: Bitte recht weiblich! Frauenleitbilder in der deutschen Zeitschrift „BRIGITTE“ 1949-1982. Chronos Verlag, Zurich 2000
  • Sylvia Lott-Almstadt: Brigitte 1886-1986, Chronik einer Frauenzeitschrift. Gruner + Jahr AG & Co, Hamburg 1986, ISBN 3-570-04930-2

External links[edit]