Its first factory in Kidderminster was established in 1820 and as of 2008 the company still has a major manufacturing presence on the Stourport edge of the town, although it retains an administrative presence in the centre. In 1970 Brintons opened their first factory in Telford, Shropshire, to make spun yarns. It owns and operates other factories all over the world including Australia, Portugal and India. Due to financial difficulties within the Brintons group as a whole in mid-2000, the New Zealand yarn making factory was sold in an effort to keep other factories open. Having been sold, it now operates as a fully owned and operated New Zealand company.
In 1993, Brintons launched an advertising campaign featuring costumes designed by Vivienne Westwood and made from the company's carpets. A second Westwood designed campaign followed in 1995, based on dress styles from 1783, the year the company was founded. The photography for both campaigns was by David Bailey. A third campaign was launched in 1996 and in 2000, British designer Antony Price created evening gowns constructed from carpet and photographed by Patrick Lichfield (Lord Lichfield) for these advertisements.
In April 2008, Brintons announced the closure of their Australian manufacturing mill in Geelong, Victoria, resulting in the loss of 100 jobs.
After remaining a privately owned company for over 200 years, Brintons was acquired by the Carlyle Group in September 2011.