Brioni (brand)

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Brioni Roman Style SpA
Industry Fashion
Founded 1945, Rome
Founder Nazareno Fonticoli
Gaetano Savini
Headquarters Penne, Abruzzo, Italy
Area served
Key people
Gianluca Flore (CEO)
Products Luxury men's clothing, shoes and accessories
Revenue €180m (2006) [1]
€15.3m EBIT (2005) [1]
Parent Kering
A Brioni boutique, at Wynn Las Vegas

Brioni is an Italian high-end fashion house founded in 1945. It specializes in the sale of handmade men's suits. Kering (previously known as PPR) acquired the company in 2011; Kering's brands include Gucci, Yves Saint Laurent, Bottega Veneta, and Alexander McQueen.


Master tailor Nazareno Fonticoli and his business partner Gaetano Savini opened their first suit shop in Rome's Via Barberini at the end of World War II.[2] The company was named after the Italian name for the Croatian island group, the Brijuni islands.[2]

Brioni's first fashion show was held in 1952 at the Pitti Palace, Florence.

Umberto Angeloni took over as Chief Executive Officer in 1990, and started an expansion plan which saw the introduction of a womenswear line, and shops opening in locations such as Mumbai, St. Petersburg, and Baku Angeloni also arranged for Brioni suits to appear in James Bond movies from 1995.[1] However, in 2006, the family replaced Angeloni with three joint CEOs: Antonella de Simone (descended from Fonticoli), Andrea Perrone (a descendant of Savini), and Antonio Bianchini, a specialist in finance.[1] Francesco Pesci was nominated CEO in 2010.[3] Gianluca Flore replaced Franceso Pesci in November 2014. [4] PPR confirmed in November 2011 the acquisition of the company for an undisclosed amount estimated between €250 and €350 million, including €100 million in debt.[5][6][7]


Brioni owns 25 boutiques, which account for approximately 20% of sales.[1] Eight of the boutiques are in the United States, in New York on 52nd Street and 57th Street, Beverly Hills at Rodeo Drive, Miami Beach at Bal Harbour, in downtown Chicago, in Costa Mesa at South Coast Plaza, in Palm Beach on Worth Avenue, and in Las Vegas at the Wynn. In Chicago, its boutique is in the Gold Coast historic district across from Waldorf Astoria Chicago.[8]


Celebrities such as Clark Gable and Cary Grant[1] began to buy their suits from Brioni in the 1950s when working at Rome's Cinecittà studios.[2] New York crime boss of the Gambino crime family John Gotti earned the nickname Dapper Don after his extensive wardrobe of custom Brioni suits.[9] Brioni is a "favorite"[10] of real estate mogul Donald Trump. Other customers include:


  1. ^ a b c d e f Forden, Sara Gay (2007-01-31). "Brioni Targets Richest Asians, Casual Wear After Family Feud". Bloomberg. 
  2. ^ a b c "Italy's oldest tailoring firm is now challenging Savile Row with its innovative designs". Business Week. 2004-05-17. Retrieved 2008-04-07. 
  3. ^ "Francesco Pesci nuovo ad Brioni". BusinessPeople (in Italian). Retrieved November 10, 2011. 
  4. ^
  5. ^ Mark Scott (November 8, 2011). "PPR Acquires Italian Suit Maker Brioni". The New York Times. Retrieved November 8, 2011. 
  6. ^ "PPR to buy former James Bond tailor Brioni". Reuters. November 8, 2011. Retrieved November 10, 2011. 
  7. ^ "PPR buys Brioni: Italian suits in French hands". The Economist. November 8, 2011. Retrieved November 10, 2011. 
  8. ^ Brioni Opens Chicago Location Oct 22, 2013
  9. ^ Gotti, John; Gravano, Salvatore (2002). The Gotti tapes: including the testimony of Salvatore "Sammy the Bull" Gravano. New York: Times Books Today. p. X. ISBN 978-0-8129-2111-3. 
  10. ^ Trump, Donald (2004). Trump: How to get rich and Think like a billionaire. Random House. ISBN 978-0-307-29016-8. 
  11. ^ "My partner went to Brioni and all I got was a £150 T-shirt". The Independent (London). 2009-08-16. Retrieved 2010-04-26. 
  12. ^ a b c d e f g h i j Boyer, G. Bruce (September–October 1998). "A Pattern of Excellence". Cigar Aficionado. 
  13. ^
  14. ^ Obrien, Catherine (2007-09-07). "Paul McKenna I can make you rich". The Times (London). Retrieved 2010-04-26. 
  15. ^ a b "A tailor who won't let on". The Age (Melbourne). 2002-04-26. 
  16. ^ La Ferla, Ruth (2003-05-25). "VOWS; Judith Nathan and Rudolph W. Giuliani". The New York Times. Retrieved 2010-04-26. 
  17. ^ a b c
  18. ^ Matier, Phillip; Ross, Andrew (2004-11-14). "Casino fever grips the Golden State". The San Francisco Chronicle. 
  19. ^ Brown, Chip (2010-10-28). "The N.B.A.’s Oligarch and His Power Games". The New York Times. 

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