Brioni (fashion)

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Brioni Roman Style SpA
Type Subsidiary
Industry Fashion
Founded 1945, Rome
Founder(s) Nazareno Fonticoli
Gaetano Savini
Headquarters Penne, Abruzzo, Italy
Area served Worldwide
Key people Francesco Pesci (CEO), Antonella de Simone, Antonio Bianchini (co-CEOs)
Products Men's suits
Revenue €180m (2006) [1]
Operating income €15.3m EBIT (2005) [1]
Parent Kering
Website brioni.com
A Brioni boutique, at Wynn Las Vegas

Brioni is an Italian high-end fashion house founded in 1945. It specializes in the sale of handmade suits. Kering (previously known as PPR) acquired the company in 2011.

History[edit]

Master tailor Nazareno Fonticoli and his business partner Gaetano Savini opened their first suit shop in Rome's Via Barberini at the end of World War II.[2] The company was named after the Italian name for the Croatian island group, the Brijuni islands.[2]

Brioni's first fashion show was held in 1952 at the Pitti Palace, Florence.

Umberto Angeloni took over as Chief Executive Officer in 1990, and started an expansion plan which saw the introduction of a womenswear line, and shops opening in locations such as Mumbai, St. Petersburg, and Baku Angeloni also arranged for Brioni suits to appear in James Bond movies from 1995.[1] However, in 2006, the family replaced Angeloni with three joint CEOs: Antonella de Simone (descended from Fonticoli), Andrea Perrone (a descendant of Savini), and Antonio Bianchini, a specialist in finance.[1] Francesco Pesci was nominated CEO in 2010.[3] PPR confirmed in November 2011 the acquisition of the company for an undisclosed amount estimated between €250 and €350 million, including €100 million in debt.[4][5][6]

Boutiques[edit]

As of January 2006, Brioni owned 25 boutiques, which accounted for about 20% of sales.[1] There were a further 13 franchised stores. Six of the boutiques are in the United States, in New York at Fifth Avenue, Beverly Hills at Rodeo Drive, San Francisco at Union Square, Miami Beach at Bal Harbour, in downtown Aspen, and in Las Vegas at the Wynn. Brioni's New York showrooms are located on 52nd Street and 57th Street in Manhattan. In Chicago its boutique is in the Gold Coast.[7]

Clientele[edit]

Celebrities such as Clark Gable and Cary Grant[1] began to buy their suits from Brioni in the 1950s when working at Rome's Cinecittà studios.[2] New York crime boss of the Gambino crime family John Gotti earned the nickname Dapper Don after his extensive wardrobe of custom Brioni suits.[8] Brioni is a "favorite"[9] of real estate mogul Donald Trump. Other customers include:

Trivia[edit]

In the USA Network show Suits, one of the main characters, Louis Litt, says he bought a Brioni suit only to save it for the day he would be promoted to senior partner at the law firm he works for.

Notes and references[edit]

  1. ^ a b c d e f Forden, Sara Gay (2007-01-31). "Brioni Targets Richest Asians, Casual Wear After Family Feud". Bloomberg. 
  2. ^ a b c "Italy's oldest tailoring firm is now challenging Savile Row with its innovative designs". Business Week. 2004-05-17. Retrieved 2008-04-07. 
  3. ^ "Francesco Pesci nuovo ad Brioni". BusinessPeople (in Italian). Retrieved November 10, 2011. 
  4. ^ Mark Scott (November 8, 2011). "PPR Acquires Italian Suit Maker Brioni". The New York Times. Retrieved November 8, 2011. 
  5. ^ "PPR to buy former James Bond tailor Brioni". Reuters. November 8, 2011. Retrieved November 10, 2011. 
  6. ^ "PPR buys Brioni: Italian suits in French hands". The Economist. November 8, 2011. Retrieved November 10, 2011. 
  7. ^ Brioni Opens Chicago Location Oct 22, 2013 thefashionisto.com
  8. ^ Gotti, John; Gravano, Salvatore (2002). The Gotti tapes: including the testimony of Salvatore "Sammy the Bull" Gravano. New York: Times Books Today. p. X. ISBN 978-0-8129-2111-3. 
  9. ^ Trump, Donald (2004). Trump: How to get rich and Think like a billionaire. Random House. ISBN 978-0-307-29016-8. 
  10. ^ http://sxsw.com/node/4665
  11. ^ "My partner went to Brioni and all I got was a £150 T-shirt". The Independent (London). 2009-08-16. Retrieved 2010-04-26. 
  12. ^ a b c d e f g h i j k l m n Boyer, G. Bruce (September–October 1998). "A Pattern of Excellence". Cigar Aficionado. 
  13. ^ http://www.businessweek.com/magazine/content/04_20/b3883608.htm
  14. ^ Obrien, Catherine (2007-09-07). "Paul McKenna I can make you rich". The Times (London). Retrieved 2010-04-26. 
  15. ^ a b "A tailor who won't let on". The Age (Melbourne). 2002-04-26. 
  16. ^ La Ferla, Ruth (2003-05-25). "VOWS; Judith Nathan and Rudolph W. Giuliani". The New York Times. Retrieved 2010-04-26. 
  17. ^ a b c http://mens-fashion.lovetoknow.com/Brioni_Suits
  18. ^ Matier, Phillip; Ross, Andrew (2004-11-14). "Casino fever grips the Golden State". The San Francisco Chronicle. 
  19. ^ Brown, Chip (2010-10-28). "The N.B.A.’s Oligarch and His Power Games". The New York Times. 

External links[edit]