British Association of Toy Retailers
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The British Association of Toy Retailers (BATR) is an association that represents their members to the United Kingdom government and the European Commission. It promotes the role of the toy retailer and the value of toys to the consumer. It represents about 75% of the toy trade. It is based in Gainsborough, Lincolnshire.
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[edit] Awards Dinner
The association also organises the BATR Toy Awards Dinner, a prestigious event where the BATR Toy of the Year award and other prizes are presented, including BATR Toy Shop of the Year. The one-day media-only event is held in association with UK Toy News.
[edit] Affiliated members
[edit] Toy of the Year
The Toy of the Year awards began in 1965 and are presented annually at an awarding dinner held during the British International Toy Fair at Olympia in January. The criteria are that the toy must have been very popular in the past year and excited interest among customers and retailers in the toy market.
- 1965 - James Bond Aston Martin die-cast car
- 1966 - Action Man (Palitoy)
- 1967 - Spirograph (Denys Fisher)
- 1968 - Sindy (Pedigree Toys)
- 1969 - Hot Wheels
- 1970 - Sindy
- 1971 - Katie Kopykat writing doll
- 1972 - Plasticraft modelling kits
- 1973 - Mastermind board game
- 1974 - Lego Family set
- 1975 - Lego Basic set
- 1976 - Peter Powell (kite)
- 1977 - Playmobil Playpeople
- 1978 - Combine Harvester (Britains Limited)
- 1979 - Legoland Space kits
- 1980 - Rubik's Cube
- 1981 - Rubik's Cube
- 1982 - Star Wars toys
- 1983 - Star Wars toys
- 1984 - Masters of the Universe
- 1985 - Transformers (Optimus Prime)
- 1986 - Transformers (toyline)|Transformers (Optimus Prime)
- 1987 - Sylvanian Families
- 1988 - Sylvanian Families
- 1989 - Sylvanian Families
- 1990 - Teenage Mutant Ninja Turtles
- 1991 - Nintendo Game Boy
- 1992 - WWF Wrestlers
- 1993 - Thunderbird's Tracey Island
- 1994 - Power Rangers
- 1995 - Pogs
- 1996 - Barbie
- 1997 - Teletubbies
- 1998 - Furby
- 1999 - Furby Babies
- 2000 - Teksta
- 2001 - Bionicles (Lego)
- 2002 - Beyblades
- 2003 - Beyblades
- 2004 - RoboSapien
- 2005 - Tamagotchi Connexion
- 2006 - Doctor Who Cyberman Mask
- 2007 - In the Night Garden Blanket Time Igglepiggle
- 2008 - Ben 10 Action Figures 10” and 15”
- 2009 - Go Go Hamsters
- 2010 - Jet Pack Buzz Lightyear