Bro-country is an unofficial term for a style of mainstream country music originating in the second decade of the 21st century. It is a general term for styles of country music taking influence from 21st-century hip hop, rock, and pop. Many "bro-country" songs are about partying, attractive young women, consumption of alcohol, and pickup trucks.
The first use of the term was by Jody Rosen of New York magazine in an article published on August 11, 2013. He used the term to describe songs by Florida Georgia Line, particularly their debut single "Cruise". He also cited Luke Bryan as an example of the genre. Artists who have spoken against the "bro-country" subgenre include Alan Jackson, Gary Allan, and Zac Brown, who criticized Bryan's "That's My Kind of Night" as "the worst song I've ever heard." Three months later, Entertainment Weekly also cited "Boys 'Round Here" by Blake Shelton, "Ready Set Roll" by Chase Rice, and "Redneck Crazy" by Tyler Farr as other examples of "bro-country".
The "bro-country" movement has been criticized by listeners and music reviewers for its subject matter, namely repeated lyrical themes such as Friday nights, alcoholic beverages, "painted on" jeans, and trucks, as well as its exclusion of female country artists. Traditional country fans and artists have expressed the sentiment that bro-country music is a poor representation of country music.  One critic who spoke favorably about "bro-country" was David Horse of The Los Angeles Times, who wrote: "But this music has an appeal not unlike the teen surfing songs of the Beach Boys or the screaming guitar, take-everything-too-far anthems of Bon Jovi and Sammy Hagar…For a young man, the allure of reckless freedom is forever strong. And it’s not just young men. I know I’ve got a 25-year-old bottled up inside my decidedly not young self who still longs for the fantasy."
In July 2014, female duo Maddie & Tae released their debut single, "Girl in a Country Song," which criticized and referenced many "bro-country" songs, particularly the roles of females within such songs.
- Rodman, Sarah (2 November 2013). "For songwriters, a country divide". Boston Globe. Retrieved 24 April 2014.
- Bream, Jon (9 March 2014). "Luke Bryan is poster boy for Nashville's new 'bro-country'". Minneapolis Star-Tribune. Retrieved 24 April 2014.
- Rosen, Jody (11 August 2013). "Jody Rosen on the Rise of Bro-Country". Vulture.com. Retrieved 24 April 2014.
- Smith, Grady (1 October 2013). "How country music went crazy: A comprehensive timeline of the genre's identity crisis". Entertainment Weekly. Retrieved 24 April 2014.
- Smith, Grady (18 October 2013). "Country brodown: Every truck, beer, jeans, moonlight, and 'girl' reference on the current chart". Entertainment Weekly. Retrieved 24 April 2014.
- "Women edged out by ‘bro-country’ party song trend?". The Seattle Times. 4 March 2014. Retrieved 24 April 2014.
- Horsey, David (12 March 2014). "Are bro-mantic songs taking over country music?". Los Angeles Times. Retrieved 24 April 2014.