Broadway at the Beach is a shopping center located in Myrtle Beach, South Carolina. Since its inception in 1996, it has grown to be one of Myrtle Beach's premier shopping destinations. Broadway at the Beach is owned and operated by Burroughs & Chapin Company, Inc. The $250 million attraction is set on 350 acres (1.4 km2) in the heart of Myrtle Beach and features three theaters, over 20 restaurants and more than 100 specialty shops as well as attractions, nightclubs, and hotels, all surrounding the 23-acre (93,000 m2) Lake Broadway. The complex is a past recipient of the South Carolina Governor's Cup and was deemed the state's best travel destination by the South Carolina Department of Parks, Recreation & Tourism. Over 14 million people visit Broadway at the Beach annually, making it the region’s most popular destination.
Heroes Harbor at Broadway at the Beach in June 2006
Broadway at the Beach is home to many attractions, such as the Carmike Cinemas Broadway 17, which includes the BigD MagiQuest, the award-winning Ripley's Aquarium, Palace Theatre, Legends In Concert, WonderWorks, Hollywood Wax Museum and the Pavilion Nostalgia Park, which features rides from the former Myrtle Beach Pavilion.
In October 2010, Legends in Concert held its last show in nearby Surfside Beach before moving to the Broadway at the Beach location in March of 2011.WonderWorks, described as "a science attraction housed in an upside-down building", opened April 4, 2011.
On April 1, 2012, Backstage Mirror Maze and The Vault Laser Maze opened. The maze attraction recalls an actual bank robbery in Times Square from the 1930s.