Broadway at the Beach

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Broadway at the Beach
Location Myrtle Beach, South Carolina, USA
Opening date 1996
Owner Burroughs & Chapin Company
No. of stores and services 150+
Parking 5,000+

Broadway at the Beach is a shopping center located in Myrtle Beach, South Carolina. Since its inception in 1996, it has grown to be one of Myrtle Beach's premier shopping destinations. Broadway at the Beach is owned and operated by Burroughs & Chapin Company, Inc. The $250 million attraction is set on 350 acres (1.4 km2) in the heart of Myrtle Beach and features three theaters, over 20 restaurants and more than 100 specialty shops as well as attractions, nightclubs, and hotels, all surrounding the 23-acre (93,000 m2) Lake Broadway. The complex is a past recipient of the South Carolina Governor's Cup and was deemed the state's best travel destination by the South Carolina Department of Parks, Recreation & Tourism. Over 14 million people visit Broadway at the Beach annually, making it the region’s most popular destination.

The complex contains three hotels, a Hampton Inn, Fairfield Inn, and Holiday Inn Express.


Heroes Harbor at Broadway at the Beach in June 2006

Broadway at the Beach is home to many attractions, such as the Carmike Cinemas Broadway 17, which includes the BigD MagiQuest, the award-winning Ripley's Aquarium, Palace Theatre, Legends In Concert, WonderWorks, Hollywood Wax Museum and the Pavilion Nostalgia Park, which features rides from the former Myrtle Beach Pavilion.

Among Broadway at the Beach’s many restaurants are Hard Rock Café, Johnny Rockets, Planet Hollywood, Jimmy Buffett's Margaritaville, Tilted Kilt Pub and Eatery and the world's only KISS Coffeehouse. The complex’s Celebrity Square includes a New Orleans-inspired nightclub district.

Popular retail destinations include Ron Jon Surf Shop, Retro Active, Fresh Produce, IT'Sugar, and Yankee Candle. The complex also has a Build-A-Bear Workshop.

In October 2010, Legends in Concert held its last show in nearby Surfside Beach before moving to the Broadway at the Beach location in March of 2011.[1] WonderWorks, described as "a science attraction housed in an upside-down building",[2] opened April 4, 2011.[3]

On April 1, 2012, Backstage Mirror Maze and The Vault Laser Maze opened. The maze attraction recalls an actual bank robbery in Times Square from the 1930s.[4]


  1. ^ Spring, Jake (2010-10-01). "Legends in Concert moving to Myrtle Beach from Surfside Beach". The Sun News. Retrieved 2010-10-01. 
  2. ^ Bryant, Dawn; Saldinger, Adva; Spring, Jake (2011-01-02). "Top business stories to watch in 2011 in Myrtle Beach area". The Sun News. Retrieved 2011-01-02. 
  3. ^ Spring, Jake (2011-04-05). "Myrtle Beach's WonderWorks draws crowd at opening day". The Sun News. Retrieved 2011-04-14. 
  4. ^ Bryant, Dawn (2012-03-22). "Maze attraction coming to Myrtle Beach". The Sun News. Retrieved 2012-03-22. 

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Coordinates: 33°42′56″N 78°52′55″W / 33.715627°N 78.881949°W / 33.715627; -78.881949