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Bruce Basso joined the Mario L. Basso Agency founded by his father in 1970. Under his leadership, the firm grew to become one of the more prominent agencies in the Bay Area. In 1990, the Mario L. Basso Agency merged with Albuger de Grosz to form, ABD Insurance & Financial(ABD), the 14th largest insurance brokerages in the United States.
Born in San Francisco, Mr. Basso was raised in San Mateo. He served in the U.S. Navy during Vietnam and earned a bachelor's degree in business from San Francisco State University soon thereafter in 1972. Bruce has since attended continuous executive programs from the Wharton School of Business, Stanford University, and the University of California at Berkeley.
Mr. Basso is a member of various boards and committees; including various Insurance Carrier President's Advisory Councils, the Board of Directors World Broker Federation, Washington, D.C., the Board of Directors of Copaprose/Latin America; Board of Directors, Council of Insurance Agents & Brokers of Washington DC; the California Department of Insurance Advisory Board; and the Executive Committee of the World Broker Network. Mr. Basso also serves as current National Board Chairman of The Insurance Industry Charitable Foundation (IICF). 
Acquisition by Wells Fargo
In 2007, ABD Insurance & Financial was acquired by Wells Fargo Bank, through the acquisition of Greater Bay Bancorp. In July 2008, Bruce was appointed Co-President of Wells Fargo's Global Broker Network, LLC. The Network has 10,000 insurance and risk management professionals serving customers from 330 offices across 70 countries, and provides insurance brokerage services in 115 countries.
- 2011 National Board of Governers iicf.org. Retrieved March 2011
- HLA Becomes Wells Fargo Global Broker Network: Basso named CEO insurancejournal.com. Retrieved March 2011