Brunswick Square (East Brunswick, New Jersey)
One of the two main entrances to the mall.
|Location||East Brunswick, New Jersey, USA|
|Developer||DeBartolo Realty Corp.|
|Management||Simon Property Group|
|Owner||Simon Property Group|
|No. of stores and services||60|
|No. of anchor tenants||3|
|Total retail floor area||769,041 sq ft (71,446.2 m2)|
|No. of floors||1|
Brunswick Square is a single story shopping mall located in East Brunswick, New Jersey at the intersection of Route 18 and Rues Lane. The compound is owned and managed by Simon Property Group and has gross leasable area (GLA) of 769,041 sq ft (71,446.2 m2).
The anchor stores are JCPenney and Macy's, with over 60 specialty stores including Best Buy Mobile, Barnes & Noble, American Eagle Outfitters, Hollister Co., Forever 21, Old Navy, Bath & Body Works, and Victoria's Secret.
The mall opened in 1970 with original anchors JCPenney and Bamberger's. Bamberger's originally was a stand-alone store on the property, opening a year or two prior to the mall itself. The closest Bamberger's location, prior to that, was up U.S. Rt. 1, in Northern Edison, at the Menlo Park Mall. In the late '60s/early '70s, East Brunswick was growing at a rapid pace, and a local Department Store, followed by the Mall, was a welcome addition!
The Brunswick Square Mall was originally owned by the DeBartolo cooperation and later sold to Simon Property Group in 1999. Bamberger's became Macy's in 1986, when the chain was phased out in favor of the Macy's name. By 1989, expansion plans were discussed. These plans would have added an additional floor, more stores, a parking deck and an additional anchor store. The plans were scaled back slightly to gain township approval because area residents were apprehensive about the traffic that the new expansion would generate. Due to the recession of the mid-1990s this major expansion never took place.
In 1999, a smaller expansion took place that added a Barnes & Noble and expanded the movie theater to 13 stadium seating screens. The theater expansion occupied an adjacent McCrory's, which was the only non-department store in the mall at the time to feature an outdoor entrance. Several eateries were incorporated into the movie theater, including Nathan's, Ben & Jerry's, and Auntie Anne's, to make up for a lack of a proper food court. (Ben and Jerry's subsequently left the theater.) In October 2000, the interior of the mall was renovated in which new ceilings, skylights, flooring and lighting was installed and a second main entrance was constructed on the west side of the mall through a space formerly occupied by Kinney Shoes, next to Spencer's Gifts. In 2011, JCPenney underwent major renovations to give the store a new look and add a Sephora store inside the department store. In early 2013, construction completed on a new entrance and hallway anchored with a Panera Bread, Tilted Kilt, and GoWireless.