Brush Script

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BSSpec.svg
Category Casual script
Designer(s) Robert E. Smith
Foundry American Type Founders

Brush Script is a casual connecting script typeface designed in 1942 by Robert E. Smith for the American Type Founders (ATF). The face exhibits an exuberant graphic stroke emulating the look of handwritten written letters with an ink brush. Lowercase letters are deliberately irregular to further effect the look of handwritten text. The typeface was introduced in 1942 and saw near immediate success with advertisers, retailers, and in posters. Its popularity continued through the 1950s, and waned as influence of the International Typographic Style grew in the 1960s. The typeface has regained considerable popularity for its nostalgic association with the post WW2 era.

Along with Dom Casual and Mistral, it is one of the best-known casual script typefaces.

Notable[edit]

  • Used for the logo of the Australian soap opera Neighbours from its inception in 1985 until a highly publicised revamp in 2007 when it was replaced with a plain block sans serif logo.
  • Used in the logo of the "Mid Night Club" group, a notorious street racing gang well known for their Top Speed runs on Wangan Bayshore Route in Japan, from the mid-1980s, to the late 1990s.
  • Used in the opening sequence for the Albanian film called The Advisors in 1979 during the communist era.

Reception[edit]

Brush Script was named #3 in "Least Favorite" nomination in 2007 designers' survey, conducted by Anthony Cahalan. "Least Favorite" is defined as "misused or overused", "ugly", "boring, dated, impractical or clichéd", "dislike or blind hatred".[1]

Brush Script was rated #5 in "The 8 Worst Fonts In The World" list in Simon Garfield's 2010 book.[2]

See also[edit]

References[edit]

  1. ^ Cahalan, Anthony (February 17, 2008). The Typographic Papers Series Volume 1: Type, Trends and Fashion: A Study of the Late Twentieth Century - Proliferation of Typefaces. Mark Batty Publisher. ISBN 978-0979554612. 
  2. ^ Garfield, Simon (October 2010). Just My Type. Profile. ISBN 978-1846683015. 
  • Jaspert, W. Pincus, W. Turner Berry and A.F. Johnson. The Encyclopedia of Type Faces. Blandford Press Ltd.: 1953, 1983. ISBN 0-7137-1347-X.

External links[edit]