|This article does not cite any references or sources. (March 2013)|
|Current supplier||Combe Incorporated, Unilever, HUL|
Brylcreem // is a brand of hair styling products for men. The first Brylcreem product was a pomade created in 1928 by County Chemicals at the Chemico Works in Bradford Street, Birmingham, England. The pomade is an emulsion of water and mineral oil stabilised with beeswax.
Beecham was the longtime owner of Brylcreem. Sara Lee bought the personal care unit of SmithKline Beecham in 1992. In 2012, the global rights to sell Brylcreem brand was sold by Sara Lee Corporation to Unilever.
Various Brylcreem products are sold worldwide. Brylcreem is marketed in the US by Combe Incorporated, in Europe by Unilever and in India by HUL. Before Godrej acquired 51 percent stake of Sara Lee in their joint venture Godrej Sara Lee in 2010, the brand was distributed by Godrej in India.
Denis Compton, the Arsenal defender and England cricketer, advertised Brycleem in the 1950s.
It was first advertised on TV by the jingle "Brylcreem — A Little Dab'll Do Ya!".
When the dry look became popular, the last line was changed from "They'll love to run their fingers through your hair" to "They'll love the natural look it gives your hair."
Subsequent television advertisements used the mottoes "Grooms without gumming" and later, in the 1970s in the UK and Canada, "A little dab of Brylcreem on your hair gives you the Brylcreem bounce".
Notable users and popular culture
- Royal Air Force personnel, especially pilots, were nicknamed 'Brylcreem Boys' because of their conspicuous use of the hair cream.
- Brylcreem is referenced in the song "Pencil Thin Mustache" by Jimmy Buffett.
- "Tony Gibson: Conscientious objector who became the smooth image of the RAF", Donald Rooum and Rufus Segar, The Guardian, April 30, 2001.
- The Rutles' All You Need Is Cash (1978), a Beatles mockumentary, mentions that one of its characters shortened his hair "to save on Brylcreem."
- In One Flew Over the Cuckoo's Nest, while a nurse is applying conductant during electroshock therapy, McMurphy quips: "A little dab'll do ya."
- In season five, episode eleven of Seinfeld, George Costanza explains how he still has Brylcreem despite the fact that he is bald.
- In season three, episode eleven of Louie, David Lynch's character explains to Louis CK that he needs some Brylcreem along with a new suit to look the part of a late show host.
- In season twelve, episode twenty of Law & Order, Lennie Briscoe remarked, "A little daz'll do ya," with reference to a death facilitated by the drug midazolam.
- In Season two, Episode Three of The Sopranos, Junior Soprano remarks to Richie Aprile "The Federal Marshalls are so far up my ass I can taste Brylcreem."
- In Season one, Episode Three of King & Maxwell, Sean King says about FBI offices "It smells like Brylcreem."
- American Dad season 1, episode 9 entitled "A Smith In The Hand" has the title character searching for ointment and in desperation crying 'A little dab'll do yer!'
- On an episode of The Colbert Report, Stephen Colbert calls Ted Cruz "Texas senator, and Brylcreem storage facility, Ted Cruz".
- In season one, episode seven of Mad Men, Roger Sterling orders more drinks before a meeting with the Nixon campaign declaring "Well, what the hell? It's the GOP. They'll never smell it over the stench of the Brylcreem."
- Brylcreem UK
- Brylcreem USA
- Brylcreem schoolboy meets hero Beckham to form dream team
- Birmingham's industrial history site
- Tony Gibson obituary, The Guardian.
- World War 2 adverts
- Schweizer Shop