Brylcreem
 Modern Brylcreem |
|
| Launch year | 1928 |
|---|---|
| Company | County Chemicals |
| Availability | Yes |
| Current supplier | Combe Incorporated, Unilever, Godrej Sara Lee |
| http://www.brylcreem.co.uk/ | |
Brylcreem (pronounced /ˈbrɪlkriːm/) is a brand of hair styling products for men. The first Brylcreem product was a pomade created in 1928 by County Chemicals at the Chemico Works in Bradford Street, Birmingham, England. The pomade is an emulsion of water and mineral oil stabilised with beeswax.
Beecham was the longtime owner of Brylcreem. Sara Lee bought the personal care unit of SmithKline Beecham in 1992.
Various Brylcreem products are sold in North America, Europe and India. Brylcreem is marketed in the US by Combe Incorporated, in Europe by Unilever and in India by Godrej.
[edit] Jingle
It was first advertised on TV by the jingle "Brylcreem — A Little Dab'll Do Ya!". Lyrics for the Brylcreem jingle:
- Bryl-creem, a little dab'll do ya,
- Use more, only if you dare,
- But watch out,
- The gals will all pursue ya,--
- They'll love to put their fingers through your hair.
- Bryl-creem, a little dab'll do ya,
- Bryl-creem, you'll look so debonair.
- Bryl-creem, the gals will all pursue ya,
- They'll love to RUN their fingers through your hair.
When the dry look became popular, the last line was changed to, "They'll love the natural look it gives your hair."
Subsequent television advertisements used the mottoes "Grooms without gumming" and later, in the 1970s in the UK, "A little dab of Brylcreem on your hair gives you the Brylcreem bounce".
Brylcreem is referenced in the song "Pencil Thin Mustache" by Jimmy Buffett.
[edit] See also
[edit] References
- "Tony Gibson: Conscientious objector who became the smooth image of the RAF", Donald Rooum and Rufus Segar, The Guardian, April 30, 2001.
[edit] External links
- Brylcreem UK
- Birmingham's industrial history site
- Brylcreem USA
- World War 2 adverts
- Tony Gibson obituary, The Guardian.
- Brylcreem schoolboy meets hero Beckham to form dream team
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