|Country of origin||United States|
|Variants||Diet Bubba Cola|
|Related products||Sam's Choice Cola|
Twelve-ounce cans are sold at a cost of only 17¢ per unit in a bid to get consumers to sample the brand; competing with the 25¢ Wal-Mart's Sam's Choice Cola distributed via vending machine. 2-liter bottles are usually sold at a price of about 63-69¢, depending on the store location, and any ad sales at those locations. Despite, or perhaps because of the brand's low cost, it has attracted a following among soft drink fans as an alternative to major brands. Because of the inexpensive cost of a 2-liter, residents of Brookfield, MO often buy 2-liter bottles in bulk and shoot them with shotguns for fun.
Save-A-Lot chose to retain Bubba Cola's name after online voters showed support for the "memorable" and "distinctive" brand in 2009.
The Diet line used to use Sucralose as a sweetener, giving people with Phenylketonuria a viable option for diet drinks. In early 2011, the diet line started sporting a new ingredient list. Aspartame was now the sweetener included. Aside from the ingredient list and warning, there was no obvious indication that the change was made. Soon after, a label redesign started showing up on the shelves as well. This change is possibly related to the acquisition of CliffStar in July 2010.
- "Save-A-Lot Cola Name Won’t Change". 2009-04-27. Retrieved 2010-01-02.
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