Bubble Tape is a brand of bubble gum produced by Wm. Wrigley Jr. Company, introduced in the late 1980s. It experienced its greatest popularity in the early 1990s due to its unique packaging and direct marketing to preteen children ("it's six feet of gum for you, not them"—"them" referring to parents or just adults in general). Today, it is still a common find in most supermarkets, although advertising campaigns for it have subsided significantly.
Bubble Tape comes in a small, round, plastic container similar in size to a hockey puck. This contains six feet (1.8 m) of gum wrapped in a spiral. The container functions much like a tape dispenser, although the top half can be removed.