In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs. The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including the New York Times), to dispel the rumor and restore public confidence. Sales of the gum soon surpassed sales of Life Savers candy, and it became the most popular bubble gum brand. Nabisco bought Life Savers in 1981, and The Hershey Company acquired the brand in 2000.
- Ries, Al; Trout, Jack (2001), Positioning: The Battle for Your Mind, McGraw-Hill, p. 135–136, ISBN 0-07-135916-8
- Brunvand, Jan Harold (1999), Too Good to Be True: The Colossal Book of Urban Legends, W.W. Norton & Company, p. 92–93, ISBN 0-393-04734-2