Budweiser Made in America Festival
|Budweiser Made in America Festival|
|Genre||Hip Hop, Indie Rock, Experimental Rock, EDM, Alternative Rock, R&B, Pop, Latin|
|Dates||Labor Day weekend|
|Location(s)||2012-2014 Ben Franklin Parkway, Philadelphia, Pennsylvania
2014 Grand Park, Los Angeles, California
|Founded by||Jay Z and Steve Stoute|
Budweiser Made in America Festival is an annual music festival held in Philadelphia, Pennsylvania and from 2014 onwards will also be held in Los Angeles, California simultaneously. Sponsored by Anheuser–Busch and produced by Live Nation, the event features several stages that continuously host live music from a wide range of genres including hip hop, rock, pop, R&B, and EDM.
Budweiser Made in America Festival was founded in 2012 by American rapper, record producer, and business mogul Jay-Z and his business associate, marketing mogul Steve Stoute, as a way to bring together music and culture. The inaugural event was held on September 1–2, 2012 at Benjamin Franklin Parkway in Philadelphia, Pennsylvania. It grossed $5 million in ticket sales and attracted nearly 80,000 people. Philadelphia city officials reported that the festival generated at least $10 million in economic impact for the city and covered all municipal costs associated with the event. In 2012 Pearl Jam were joined onstage by Jay Z to perform the song "99 Problems". For their appearance at the festival, the band earned $2 million.
As of 2012, the festival features three stages of live music: Rocky Stage, Liberty Stage, and Freedom Tent (a tent that features primarily electronic music). In addition to music, the festival also features an array of vendors, food trucks, carnival games, refillable water stations, and portable toilets.
In Budweiser’s ‘Makers of Tomorrow’ ad, which promoted the theme of the festival, Jay-Z narrated saying, "Through all the lines and things that are put in place to divide each other, all like-minded people gather together. We're more curious than ever. We create music to express ourselves. And when the world relates, ya know, that's beautiful things. We're all trading off each other's culture. So no matter what lines you put--country, indie rock, rap--we're all somehow gonna find a way to come together cause the lines and the titles can never keep us apart. This is what we've been. To put that on display for the world is, is just being honest. That's it, that's what it's all about. We are finally living out our creed."
A documentary inspired by the festival, directed by Ron Howard and produced by Brian Grazer and Jay-Z, is set for release on October 11, 2013. In a statement to the press, Howard said the festival documentary will be "a reflection of the fabric of what it means to be 'Made in America' -- what the festival represents, why Jay is doing it and how he relates to each artist."
On April 16, 2014, Jay-Z and Eric Garcetti (the mayor of Los Angeles), held a press conference at the Los Angeles city hall and announced that the Made in America festival would not only take place in Philadelphia, but in Los Angeles as well during the 2014 Labor Day Weekend. The location of the Los Angeles festival will be Grand Park. "On Labor Day weekend we are going to celebrate our golden state of mind right here in LA with a sellout crowd right on the steps of city hall and into Grand Park," Garcetti said. "The "Made in America Festival" will attract 50,000 fans Saturday and Sunday. Fans who will inject millions of dollars into the LA Economy."
|Saturday, September 1||Sunday, September 2|
|Saturday, August 31||Sunday, September 1|
In April 2014, it was announced that the 2014 Made in America festival would not only take place in Philadelphia, but also in Los Angeles. A press conference given by Jay-Z and the mayor of Los Angeles, Eric Garcetti explained how the added location was designed to implement both the west and east coasts of the United States to the multi-genre festival. The 2014 festival will reportedly deliver "twice the amount of music" than the previous years of the festival, and will also be benefiting the United Way of Greater Los Angeles, United Way of Philadelphia and Southern New Jersey and United Way of Lancaster County.
|Saturday, August 30||Sunday, August 31|
|Saturday, August 30||Sunday, August 31|
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- Blanco, Alvin. "Jay-Z x Budweiser – Makers Of Tomorrow (Made In America Festival Commercial) [VIDEO] - See more at: http://hiphopwired.com/2012/07/27/jay-z-x-budweiser-makers-of-tomorrow-made-in-america-festival-commercial-video/#sthash.YXuOcCDI.dpuf". Hip Hop Wired. Hip Hop Wired. Retrieved 21 June 2013.
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- "Beyonce to play Jay-Z's Made in America festival". CBS News (CBS News). Retrieved 20 June 2013.
- Grow, Kory (July 31, 2012). "Full Made In America Lineup Announced: Drake, Run-DMC, Chris Cornell Added". spin.com. Retrieved April 16, 2014.
- George, Anita (April 10, 2013). "Jay-Z's Made in America Festival Announces 2013 Lineup". Paste Magazine. Retrieved April 16, 2014.
- "Budweiser Made In America 2014 - Labor Day Weekend - Philadelphia & Los Angeles". Life and Times. April 16, 2014. Retrieved April 16, 2014.
- Platon, Adelle (May 22, 2014). "Kanye West To Headline Budweiser's Made In America Festival In Philly". Vibe. Retrieved May 22, 2014.
- Kennedy, Gerrick (July 16, 2014). "JKanye West, Iggy Azalea added to L.A.'s Made in America festival". Los Angeles Times. Retrieved July 16, 2014.