Buena Vista (brand)

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Buena Vista International printed logotype featuring Sleeping Beauty Castle.

Buena Vista is a brand name frequently used for divisions of The Walt Disney Company, whose primary studios, Walt Disney Studios, and offices are located on Buena Vista Street in Burbank, California. Its logo features the "Buena Vista" wordmark superimposed over the Disney Castle image, making clear the affiliation between the brands. It was originally used for Buena Vista Distribution company by Walt Disney in 1953 after the release of Peter Pan to distribute his film and television productions, thus ending a 16-year affiliation with RKO Pictures. Some films were distributed by RKO, because of contracts, until 1956. Disney semi-retired the name in May 2007,[1] although this name is, to the present day, used for most home video and DVD distribution. The name means, literally, "good view" in Spanish.[2]

The Walt Disney World Resort is located in the city of Lake Buena Vista, Florida. The city's namesake lake was known as Black Lake before Walt Disney Enterprises acquired the land in the 1960s. The entrance area and themed land of Buena Vista Street at Disney California Adventure Park at the Disneyland Resort also makes reference to the brand and real-life street in Burbank.

Re-organization[edit]

The following Buena Vista brands have been retired or renamed to a Disney and/or ABC name, in accordance to the company's branding strategy. BVS and Lake Buena Vista however, did not change their name.

Buena Vista Brand Replacement
Buena Vista Home Entertainment, video and DVD distribution arm of Buena Vista Pictures Distribution, Inc. / Disney's home video distributor Walt Disney Studios Home Entertainment ("Buena Vista Home Entertainment, Inc." is still the company's legal name)
Buena Vista Pictures Distribution (BVD), a motion picture and television feature distributor in the United States Walt Disney Studios Motion Pictures
Buena Vista International (BVI), the international distribution arm of Buena Vista Pictures Distribution. Walt Disney Studios Motion Pictures International
Buena Vista International Television Disney-ABC International Television
Buena Vista Games, a software company Disney Interactive Studios[1]
Buena Vista Motion Pictures Group, Disney's film studio division Walt Disney Motion Pictures Group
Buena Vista Music Group, Disney's music division Disney Music Group
Buena Vista Productions ABC Media Productions (2009)[3]
Buena Vista Publishing Group Disney Publishing Worldwide (1999)
Buena Vista Television, Disney's television syndication unit Disney-ABC Domestic Television
Buena Vista Theatrical Productions, Disney's stageplay and musical production division Disney Theatrical Group and Disney Theatrical Productions

References[edit]

  1. ^ a b Fixmer, Fixmer (April 25, 2007). "Disney to Drop Buena Vista Brand Name, People Say (Update1)". bloomberg.com. Retrieved 28 November 2012. 
  2. ^ http://translate.google.com/#auto%7Cen%7Cbuena%20vista
  3. ^ Media Networks - Broadcasting. Walt Disney 2009 Year In Review. The Walt Disney Company. Access on December 21, 2013.