Buena Vista is a brand name frequently used for divisions of The Walt Disney Company, whose primary studios, Walt Disney Studios, and offices are located on Buena Vista Street in Burbank, California. Its logo features the "Buena Vista" wordmark superimposed over the Disney Castle image, making clear the affiliation between the brands. It was originally used for Buena Vista Distribution company by Walt Disney in 1953 after the release of Peter Pan to distribute his film and television productions, thus ending a 16-year affiliation with RKO Pictures. Some films were distributed by RKO, because of contracts, until 1956. Disney semi-retired the name in May 2007, although this name is, to the present day, used for most home video and DVD distribution. The name means, literally, "good view" in Spanish.
The following Buena Vista brands have been retired or renamed to a Disney and/or ABC name, in accordance to the company's branding strategy. BVS and Lake Buena Vista however, did not change their name.
Buena Vista Brand
Buena Vista Home Entertainment, video and DVD distribution arm of Buena Vista Pictures Distribution, Inc. / Disney's home video distributor