Buffalo Rock

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Buffalo Rock Company
Industry Beverages
Founded 1901
Key people
James C. Lee III, Chief Executive Officer
Matthew Dent, President and Chief Operating Officer
Roger Barker, Chief Financial Officer
Products PepsiCo Products
Food services
Revenue $575 million USD (2005)
Number of employees
2,700 (2005)
Website http://www.buffalorock.com/

Buffalo Rock Company is an independent Pepsi bottler based in Birmingham, Alabama, and founded in 1901. In addition to bottling Pepsi products, the company produced Grapico in 1981, a grape tasting soft drink, and a ginger ale under its own brand name.

Buffalo Rock ginger ale is considerably darker in color and has a stronger ginger content than is customary. Some customers use the term "ginger cola" to describe the taste. Buffalo Rock and Grapico are sold throughout Alabama, parts of Georgia and the panhandle of Florida.

In 2005, Buffalo Rock came out with Dr. Wham. Dr. Wham is sold in Buffalo Rock markets where the company does not have the territorial rights to sell Dr Pepper, including markets such as Huntsville, Alabama, Montgomery, Alabama, Columbus, Georgia, and Pensacola, Florida. A complete listing of markets that carry Dr. Wham is on the Buffalo Rock website.

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