Bull's-Eye Barbecue Sauce
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Bull's-Eye Barbecue Sauce is a popular barbecue sauce made by Kraft Foods[1]. RIDG's Finer Foods is the company name owned by Kraft which it chooses to identify as the distributor of the product. In Canada, it is also the official BBQ sauce of the Calgary Stampede.
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[edit] History
Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye and it is from Canada. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.[2]
[edit] Variants
- Bold Original
- Chicken & Rib Renegade
- Grilled Onion & Garlic Showdown
- Old West Hickory
- Honey Garlic Bonanza
- Hot Southern Cajun
- Sweet & Sticky
- Blazin' Chipotle
- Steakhouse
- Steakhouse BBQ with A.1. – Bulls-Eye barbecue sauce, flavored with A1 Steak Sauce.[3]
- Smokin' Chipotle - flavored with the chipotle peppers[3]
- Raging Buffalo - A combination of barbecue and hot wing sauce[3]
- Sweet & Sticky BBQ Rib Sauce - An extra thick sauce flavored with apple cider[3]
- Guinness Draught - Flavored with authentic Irish Guinness Draught beer!
[edit] Burger King
Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger,[4] and Rodeo Cheeseburger[5]. Replaced in 2007 with Sweet Baby Ray's.
[edit] References
- ^ "Barbecue Sauces, Mustards and Steak Sauces". Kraft Foods. http://www.kraftfoodingredients.com/Products/BarbecueSauces?catid=4. Retrieved 2007-08-28.
- ^ "Bolder Man is Bull's-Eye for Kraft". Marketing Magazine. 2009-06-01. http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20090601_142527_5684. Retrieved 2009-07-25.
- ^ a b c d "Bull's-Eye Barbecue Sauce Introduces New Flavors". theBarbequeReport.com. 2006-06-20. http://www.bbqreport.com/archives/barbecue/2006/06/20/bulls-eye-barbecue-sauce-introduces-new-flavors/. Retrieved 2007-08-28.
- ^ "Burger King Corporation Launches New 99 Cents BK CRAVERS(TM) Menu". Market Wire. 2000-08-28. http://findarticles.com/p/articles/mi_pwwi/is_200009/ai_mark02017217. Retrieved 2007-08-28.
- ^ "THE MOVIE DIED, BUT THE TIE-IN LIVES AGAIN" (in English). Press-Telegram (Long Beach, CA). 1999-02-05. http://nl.newsbank.com/nl-search/we/Archives?p_product=LB&p_theme=lb&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EAE92A9E127EEFA&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM. Retrieved 2007-08-28.
[edit] External links
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